While downloads from Apple’s App Store number in the tens of billions, downloads from Salesforce’s AppExchange today hit three million, according to a company blog post. And while that seems like a pretty small number, especially when you realize it has existed since 2006, consider this: The download of a single app — there are about 2,700 — might affect hundreds or thousands of individual users across a company. That makes it hard to quantify exactly how many individual users there are using these apps.

We do know this: More than 70 percent of Salesforce customers — again, customers are typically companies, not people — are using apps, and about half have installed at least two. And as is the case with popular apps on the App Store, a few successful companies are built entirely around AppExchange apps. Examples include ServiceMax, a cloud-based service that companies use to manage field service personnel, and Kenandy, a cloud-based application for running a company’s finances and operations.

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Buyers should look at Bislr's existing apps in comparison with corresponding features of conventional marketing automation systems.

The list is includes all standard marketing automation features:workflows, email, attribute- and behavior-based lead scoring (separate apps for each), social sharing and listening, landing pages, Web forms, calls to action, a/b testing, real time reporting, CRM integration with Salesforce.com and NetSuite, Webinar integration with GoToWebinar (due soon), campaign tracking, and “Web hooks” to integrate via external systems. It also adds some that are less common, including social data appending, blogging, and Web content management. 

The quality of the apps was also impressive. Bislr says its goal is to provide easy-to-use versions of the most important functions, not to offer every possible feature. But the workflow engine provided a wide range of prebuilt actions, triggers, and conditions. The email, landing page, form, and call to action options all seemed reasonably complete. Social data appending can search 27 sources, will automatically identify potential matches, and adds social activity to each customer profile. Users can create dynamic lists and see a detailed history of an individual’s interactions.

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