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"Hoping to leverage personalization, machine learning (ML) and data intelligence, Act-On is introducing two new tools that bring marketers closer to customers—all while making messaging more relevant and deliverable. Additionally, the company is keeping an eye on international regulations that will have a major impact on American and European brands, introducing new features and processes that will ensure marketer compliance. 1) Adaptive Forms
2) Transactional Sending
3) Local Sending: Act-On is helping its customers to be compliant by introducing a Local Sending module that supports the EU’s updated processes and protocols. All data created by these customers will be stored and sent from Act-On’s AWS-powered servers, which are based in Ireland. The company said it is continuing to build additional functionality into its tool to help ensure marketers using its system remain GDPR-compliant."
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Portland marketing technology company Act-On Software replaced its chief executive on Thursday and said it will close two sites in California, reducing its work force by about 15 percent.
The changes will make Act-On cash-flow positive, according to new CEO Kate Johnson, and free up money to hire more software engineers to improve the company's technology.
Act-On had "probably taken our eye off the ball a little bit from an investment in engineering perspective," Johnson said Thursday. The two offices slated for closure both focused on sales; she said the company plans to replace some of those jobs with engineers in Portland.
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Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced a new product and support bundle designed to complement Sugar and help sales and marketing orchestrate smarter customer engagements. Act-On for Sugar includes a native CRM Integration and access to Engagement Insights for real-time analytics and reporting, coupled with premier support to help Sugar users get the most out of their marketing automation investment.
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"Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced the release of Engagement Insights, a new reporting tool that provides real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets – making data exportability and report sharing easy.
Engagement Insights helps companies jump-start data-driven marketing strategies by reducing the complexity associated with running pivot tables and building custom charts, and provides Data Studio-quality reports in an easy-to-view and easy-to-share dashboard. Shareability is a key benefit of Engagement Insights, helping companies break down data silos by democratizing marketing data across the organization and further empowering the business to leverage broader data sets to make decisions.
With Engagement Insights, marketers can now access engagement reports inside Google Sheets and Microsoft Excel and use them to improve and optimize marketing programs and report on marketing performance across the organization. With Engagement Insights Marketers Can See:
-Email click to open rate with weekly and monthly trend analyses
-Top converting forms and landing pages with weekly and monthly traffic trends
-Content downloads with weekly and monthly peak download times"
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Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced latest enhancements made to Act-On University, with new individualized course curriculums designed to support different marketing roles, experience levels, and learning styles, and courses delivered via a live, interactive learning environment. The redesigned education program provides end-users unlimited access with zero tuition costs, further underscoring Act-On’s commitment to customer success.
Fast-growing organisations can face a steep learning curve when it comes to successful deployment and adoption of marketing automation; high costs, inaccessibility of training, and the inflexibility of course delivery often stand in the way. Act-On believes that education should adapt to each individual’s needs and preferences, and is the only marketing automation vendor eliminating these adoption barriers by offering unlimited access to an extensive curriculum of 40+ courses that support marketers at all stages of deployment, and across all skill levels and learning styles – with the objective of delivering more meaningful learning experiences that enrich their careers.
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Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced new business wins across the Microsoft partner and install-base, with over a dozen new partnerships forged in the first half of 2017 alone. These include Microsoft Gold, Platinum, and Inner Circle partners including Atrio Systems, Avtex, and DataSync – all crucial to supporting the growing demand for Act-On amongst Microsoft Dynamics 365 Customer Engagement users who rely on the integrated solutions to power their marketing and sales efforts across the customer lifecycle.
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Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend Evergage’s personalization functionalities to Act-On’s Adaptive Journeys capabilities.
Real-time email content personalization: Using Act-On’s email campaigns and automated programs that use behavioral insights from Evergage, marketers can design personalized content and deploy it via Act-On email templates, according to the company.
Email click-through triggers for website personalization: This capability positions marketers to deliver personalized web experiences that adapt to every visitor or account based on email engagement.
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This week, Act-On Software — a leading provider of marketing automation for fast-growing businesses — announced a vision to “enable marketers to easily implement an adaptive marketing strategy for their business.”
To that end, Act-On is showcasing a strategy and technology platform that will enable marketers to connect with their buyers and customers in more personalized ways through Adaptive Journeys.
Unlike competitive systems, Act-On does not have to be rebuilt from the ground up in order to leverage machine learning and big data. As a result, Act-On has a clear advantage over these vendors by being able to add a machine learning layer on top of its existing platform, which today is the bedrock for Adaptive Journeys.
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Act-On Software has launched its Adaptive Journeys solution, which is designed to help users recognize behaviors, preferences and interests that can be used to automatically adapt messaging, distribution timing and optimal channel selection for more personalized engagement.
- Adaptive Segmentation, which can help marketers create lists of engaged contacts using data brought in from the CRM, captured via web form, or behavior insights.
- Adaptive Sending, which Act-On said can predict the best time to send a message to a prospect based on past behaviors and actions
- Adaptive Scoring, which enables marketers to go beyond conditional scoring rules and automate scoring across different segments, industries and buyers
- Adaptive Channels, which uses machine learning to help users select the best channel to send a given message based on the individual’s previous interactions with the brand
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Here’s what to do when you realize your “little data” marketing platform isn’t going to grow into your “big data” platform, after all.
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In 2016, Act-On grew its install base by 25 percent, adding over 850 new logos to its already impressive customer roster, including big brands like the Dallas Mavericks and Six Flags. With over 4,800 companies using Act-On today to deliver personalized experiences across the buyer's journey, the company is seeing increased platform adoption from its existing customer-base, building upon their successes with the technology for expanded uses cases on both the pre and post sales front.
This past year, Act-On made four major product announcements, building upon the functionality of its already award-winning platform. In April, Act-On introduced its integrated workspace to support new use cases for the CMO and the entire marketing organization, taking the power of marketing automation beyond demand generation. These features drew from research commissioned by the company, which found that top performing businesses balanced their investments across marketing disciplines: brand, demand, and customer marketing. In May, the company launched Account-Based Marketing (ABM) Automation, giving B2B marketers the ability to orchestrate automated, multi-channel account engagements at scale, with enhanced nurturing and scoring capabilities at the account level.
In August, Act-On unveiled a new Social Media Module, with advanced engagement and analytics capabilities to help marketers better qualify and quantify social media's impact on the bottom line. In October, Act-On debuted Act-On for Microsoft Solutions, a product bundle designed to complement the Microsoft solutions front-office departments use -- Microsoft Dynamics CRM, Power BI, and Microsoft Outlook -- for more intelligent customer engagements at scale.
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Marketing automation software provider Act-On Software has launched a new product bundle to complement Microsoft Dynamics CRM, Power BI and Microsoft Outlook. The company said the bundle will help front-office departments deliver more intelligent customer engagement at scale.
With the product bundle, Act-On customers will be able to run different types of marketing programs, such as inbound, outbound, account-based and social, the company said. When the software is integrated with Dynamics CRM, users can report on funnel velocity and revenue attribution, enabling them to analyze campaign performance. Both Act-On and Dynamics CRM have 500 joint customers, according to a release.
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The module enables marketers to use key social behaviors from platforms such as Facebook, Twitter, LinkedIn and Google+ to score, segment and nurture buyers. It also tracks conversions of social leads and attributes revenue back to specific campaigns and channels.
Through the module, marketers also can:
- Create listening streams across Twitter, LinkedIn and Facebook within a single user interface (UI);
- Engage from this UI with buyers across all four main social platforms;
- Publish assets to these platforms from lead gen campaigns;
- Generate scores by behavior for more tailored offerings;
- Push social posts onto an “advocacy board” for internal employee advocacy; and
- Report on campaign performance across channels and advocates.
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Marketing automation provider Act-On Software has released new brand marketing and customer marketing capabilities designed to extend the company’s automation functionality to areas beyond demand generation, including influencer relations, customer retention and customer advocacy.
In the brand marketing arena, the new capabilities position users to:
- Track and score press, analysts and bloggers to identify the company’s most engaged and interested influencers;
- Measure press release attribution by creating trackable URLs to tie public relations activity back the to lead-to-revenue process;
- Create and execute internal newsletters and emails and monitor employee engagement of internal communications;
- Keep a tab on brand identity management by helping corporate marketing teams control the visuals and create approved templates for use by the marketing and sales department; and
- Manage events by creating an automated workflow for event-related communications.
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Act-On's 2016 road map calls for changes in its architecture to include multiple sources of signal data, multiple scoring sheets to produce more sophisticated sales leads, and some way to combine that data through algorithms to yield a greater degree of customer engagement. This is where the combination of CRM and marketing automation makes itself felt. Act-On already scores a potential customer's interactions with a variety of channels, be web site visits, webinar attendance trade show attendance and such. Marketers use that information to develop and sharpen sales leads, and hopefully convert them into sales
It is at this point where “predicting the future” comes in. Act-On's 2016 strategy is to sharpen this data further to look for what is “indicative” or “predictive” in the data. That means acquiring data from different sources, scoring that data differently to produce insight, and running it through a different algorithm to bring about that customer engagement.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Marketing automation platform Act-On is today launching a set of packaged vertical solutions for five industries — healthcare, travel, finance, manufacturing and retail. The company said other industries, such as education and energy, are in the works.
These Industry Solutions — which are packaged versions of industry-customized one-offs that Act-On has previously prepared for some clients — provide pre-built content, programs and benchmarks.
The content includes templates for emails, forms and landing pages, along with campaign examples. Programs are automated workflows, also customizable. Benchmarks are designed to help a marketer peg the results to industry standards.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Act-On Software today announced the release of Act-On for Enterprise, a platform designed to meet the needs of large, global businesses with complex marketing needs.
Specific capabilities announced were:
- Multi-dimensional lead scoring which can trigger automatic consequences in other parts of the platform.
- Secure single sign-on capability, allowing users to access Act-On with their enterprise credentials.
- A data studio which enables visualization and configuration of data, and allows it to be exported to any other BI tool.
marketingIO bridges the gap between your MarTech and your in-house experience.
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BrightInfo has been integrated into Act-On Marketing Automation. The companies said the integration will enable B2B marketers to boost conversions across website and paid media channels with personalized content offers.
BrightInfo, which dynamically delivers personalized, relevant content to anonymous visitors, said it can increase online conversion rates by up to 76 percent.
With the new BrightInfo Act-On Integration, Act-On clients will be able to pinpoint known leads and target anonymous visitors uniquely; enrich BrightInfo-assisted leads within Act-On with extra data for segmentation and analysis; and push leads generated through BrightInfo dynamic forms directly into Act-On in real-time.
From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.
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Act-On Software, which provides marketing automation to B2B SMBs, has launched Data Studio, a data access and analytics tool that enables users to visualize, select, configure and move data from Act-On to any Business Intelligence platform.
With Data Studio, Act-On provides users with pre-configured data sets and aggregations, as well as the ability to create their own using point and click queries and filters.
The studio also provides visualization tools, which aim to help marketers quickly analyze the data sets chosen to ensure they warrant more in-depth analysis. Additionally, the tool gives users the ability to export the data either on-demand or on a scheduled basis to a variety of external systems ranging from third-party business intelligence tools to Microsoft Excel.
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
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Marketing automation platform Act-On software announced that it was collaborating with three leading European CRM platforms as part of its expansion plans in the EMEA region.
Act-On, which provides marketing automation software for small and mid-sized companies will integrate with DRI, iNet Process and The Sugar Refinery.
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"Research revealed that the use of lead scoring was a key differentiator in effective marketing automation platform (MAP) adoption with 68% of Best-in-Class organizations reporting usage, while only 45% of Average firms and 28% of Laggards were able to follow suit for lead scoring. With phone-tracking functionality added to the marketing automation data pool, even richer lead scores can be developed based on call and call attempt metrics. Overall, however, these are just a few of the pressures and possibilities at play behind the integration of marketing automation and phone tracking capabilities. Only time will tell how such integrations will actually play out" ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Digest...
Marketing automation platform Act-On andIfbyphone announced a partnership today that integrates Ifbyphone’s call tracking with Act-On’s technology, helping marketers add good old-fashioned phone calls to their digital marketing metrics. What that means is that Act-On customers will be able to monitor and track phone calls alongside other metrics such as website visits, email opens, and ad clicks, helping to build a better, more holistic view of return on investment for campaigns. Essentially it ties the last mile connection — you or me picking up the phone and directly calling a company — with the originating source of that engagement. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Digest...
Act-On customers will now enjoy a lot more flexibility when it comes to choosing their CRM systems. The SMB-focused marketing automation platform announced today that it will now offer native integrations with all major CRM platforms. This includes Salesforce, SugarCRM, Microsoft Dynamics, NetSuite and others. In recent times, integration between marketing automation and CRM systems has become the new normal, especially for B2B marketing firms who are learning to synchronize their outbound messaging with their lead nurturing functions. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Act-On's Newest Features Focus on Personalization and Security - PCMag
Another GDPR feature built into MA. It's a necessity.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing