:: The 4th Era ::

by Mike Brown

"Long plane flights are my most-prized creative times. With the opportunity to be free from the many distractions that drain creative energy, long plane flights always lead to many new ideas. Last Saturday’s flight back from New Jersey and #BigIdeas12 was no exception. I finally had the chance to look at theAdobe “State of Create Study” issued recently. The study polled 5,000 people across the US, UK, Germany, France, and Japan regarding their perspectives on creativity across multiple dimensions of society.

 

"There are enough intriguing insights on creativity in the Adobe “State of Create Study” for multipleBrainzooming blog posts, but the last slide really struck me. The headline read, “Social media plays a minor role, if any, in motivating people to create.” Across the global study, only 11% of respondents said social media plays a “great deal” of a role in their creative motivation.

 

"Huh?

 

"If that’s the case, people around the globe are really missing out on the incredible new opportunities for creative motivation presented by online and social media resources. This disconnect was fodder for generating a list of sixty-one ways you can use online and social media sources for creative motivation. I KNOW there are more than sixty-one ways, but I decided to constrain myself to only ideas jotted down on the plane."