LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale
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French fashion house Christian Dior has extended its social video reach by hosting the brand’s films on a branded site. The use of its own Web site to host videos creates an awareness of the brand and brings consumers directly to the other elements of Dior.