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Karim Bouhajeb's curator insight,
February 3, 2015 5:12 PM
The convenience, accessibility and independence that mobile allows has resulted in affluent consumers, especially “emerging affluents,” embracing the “low touch luxury” approach for product purchases and preliminary research. But, L2’s “Mobile & Luxury 2015: Insight Report” found that although mobile is increasingly important for luxury brands, many have limited strategies for digital that do not create a consistent branded experience for consumers across platforms.
LaurentHinard's curator insight,
February 4, 2015 4:13 AM
How Mobiles become increasingly important for Luxury Brands, who need to improve their Digital Strategy in order to match with consumers expectations.
