Online to Offline - Why did Amazon Open a Store?
When I hosted my first breakfast at HVO Search discussing retail and digital convergence I asked "is Amazon ever going to have a store?"
And last month my question was answered. Yes indeed. Amazon has joined the likes of Birchbox, Warby Parker and Bonobos creating their offline experience.
On 2 November, Amazon opened its first physical store. Located in Seattle’s University Village neighbourhood, the store, a bookshop, has been labelled “a physical extension of Amazon.com”, and uses customer
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