LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale
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Five brands accounted for approximately two-thirds of the total 186 million visits to luxury Web sites in the past year from the United States, according to new data from PMX Agency.
Luxury brands are taking creative risks and evolving, whether through unexpected creative director appointments or collaborations. These strategies are paying off in digital as Web site traffic is up 16% from 2017 and social media followers have grown 20% year-over-year.