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PRADA SPRING/SUMMER 2013 WOMEN'S ADVERTISING CAMPAIGN

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Ten Women Dahlia, Peony, Tiger Lily and the Tall Poppy; just some of the mysterious flowers that bloom in Prada's secret garden.

retail watch's curator insight, February 9, 2013 3:23 AM

"Prada's spring/summer 2013 womenswear show was strewn with flowers. So, appropriately enough, flora was the inspiration for the moving incarnation of Steven Meisel's advertising campaign for the Italian brand.

It's new, refreshing and unexpected... we love it.