LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale

Not only do consumers shop online but they demand deals. Valuable marketing insight for retailers in this study.

For many years now, Sephora has been strengthening its mobile commerce efforts to become one of the initiator in term of Mobile 2 Shop.

“Since Sephora clients are predominantly cross-channel shoppers, we’re always focused on creating new, and improving existing mobile initiatives so we can be where our clients are.”

“We streamlined the updated app to feature four main functions that our clients use Sephora to Go for: to shop, to access their loyalty information like past purchases, to find a store that has the product they’re searching for, and to browse fresh beauty industry content.”

"Consumers appreciate the simplicity and easier access that mobile offers present when shopping or browsing for products.They like having the option of using their mobile while at home, on-the-go, or in-store.”

“We’re dispelling the myth that people don’t shop on their mobile, and are excited to continue innovating and testing new initiatives in this space.”

"It is important that marketers continue to rework their mobile offerings to keep up with new technology, as well as their ever-growing tech-savvy consumer base."