Burberry Remains Digital Luxury Leader, While Céline Trails Industry
LONDON, United Kingdom — While the impact of Burberry’s digital innovation story may be cooling as a public relations message, the British brand remains the global leader in digital luxury amidst a luxury market full of laggards, found a report released by financial services firm Exane BNP Paribas that graded leading luxury brands on their digital reach and customer experience. The Internet is increasingly important to luxury sales. Indeed, digital is expected to drive, on average, 40 percent of
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