Mobile Technology
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Oportunidades de negocio y nuevas maneras de hacer - Business opportunities and new ways of doing things
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Rescooped by Jesús Hernández from Public Relations & Social Marketing Insight
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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | Mobile Technology | Scoop.it
From www.business2community.com - April 18, 2014 8:09 PM

No one can deny the rapid rate in which Mobile Commerce is growing.


A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.


Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....


Via Jeff Domansky
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aanve's curator insight, April 18, 2014 10:49 PM

www.aanve.com

 
Ali Anani's curator insight, April 19, 2014 1:59 AM

Rapid change is disrupting the familiar purchasing habits
rodrick rajive lal's curator insight, April 20, 2014 11:56 PM

I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual!
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Rescooped by Jesús Hernández from Public Relations & Social Marketing Insight
Scoop.it!

Five mobile shoppers to watch

Five mobile shoppers to watch | Mobile Technology | Scoop.it
From strategyonline.ca - October 18, 2013 7:39 AM

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).

 

Mobile-assisted shoppers (or m-shoppers) are a relatively new species in the retail jungle: 21% of today’s consumers use mobile devices in stores to assist with their shopping, according to a new report from loyalty management company Aimia.

 

The study, which surveyed 3,000 consumers in Canada, the U.S. and the U.K., reveals five groups of shoppers who use mobile in varying degrees when it comes to making purchase decisions online and in-store. Below is a snapshot of who these mobile-savvy consumers are, what makes them tick and the implications for retailers...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 18, 2013 3:24 AM

Valuable research on mobile shopping trends and consumers for content marketing, PR and Marketing pros.
malek's curator insight, October 18, 2013 7:35 AM

Five mobile shoppers to watch in this busy retail season in Canada.

Note that the die-hard retail outlet fans (traditionalist) represent more than 40% in the test result. They still use mobile to collect info or ASK for advice (mobile, social media Combo).
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