I chose to do a Scoop It on this particular article because I thought it would be interesting to do a little bit more research into how Tumblr fares in the world of promotion, specifically that of different brands. For the Caritas Smiles project, I was put in charge of the nonprofits’ Tumblr page and I wanted to gain some more insight on how I should be looking at how we did and how we could have made it even better. In the first paragraph, writer Debbie Hemley mentions how three particular companies work well with this platform. These companies that she identifies are in the fashion, large website, and publishing/broadcasting media industries. Of course working with a nonprofit was already seemingly bleak for us in terms of her criteria but we still felt that there may be a way for us to do even more.

For our webpage, we utilized a free theme like the Huffington Post did. I found it to be interesting that even some businesses didn’t pay for a different theme but Tumblr does offer a great selection of grounds to choose from that bloggers don’t have to pay for. In their example for Ace Hotel, I also noticed that we too had made sure that blog had capability to link back to our actual website as well as our Facebook and Twitter pages. Some other tips that this article delves into is to simply be creative with your blog and try to make it refreshing and unique. CNET does this pretty well as they have a feature in which people can click to show them random postings from their archive. It’s something very simple but also a thing that is not used in every blog you uncover on Tumblr. Overall, this blogging website is extremely versatile and it can be easily used by anyone, even an unconventional nonprofit.

This article doesn't simply state 26 to use Tumblr, but it shows real life examples of how businesses are currently using Tumblr effectively.. I will only mention a few I found particularly interesting:

#4  Dark Rye, an online magazine from Whole Foods Market, used Tumblr in a different way and created a place where people could come to find recipes and suggested YouTube channels to follow. They have created a real community and are becoming a trusted advisor to their followers. 

#7 Glamour. Glamour posts "Fashion Editors' Current Obsessions," including photos, trends, places, or anything else they want to share. As a personal fan of Glamour, I think this is a good idea because all of Glamours customers will see the fashion editors as trusted advisors. This is also a good way for the magazine to promote products. 

#11 Kmart's Tumblr creates a community where people can share (and sell) coupons, codes, and deals. But this blog is plain looking. It has no pictures and isn't very visually appealing.

#21 Universal Music, producers of Justin Bieber, Rihanna, Taylor Swift, and many, many more, has a visually appealing Tumblr page that links to all of the musicians' Facebook pages. I think this is a great idea. Not only because it will likely bring people who visit the page to one of the musicians page, but because it will add credibility to the company's page if they clearly show a list of musicians they are  producers for. This allows them to do that in a less "show-off" way, I think. 

#22 Vimeo is a blog that shares high-quality videos on film-related news. The cool thing about this blog uses a unique tool called Tumblr Bookmarklet, which adds a button that allows users to easily drag content to their Bookmarks bar and easily share on their own blogs.