After I read this article, I asked myself what is advertising. I think the aims of advertising are to attract the attention and interest of consumers and stimulate their desire for purchasing. So whatever kind of advertisement should spread the advanced and beneficial parts of culture, and serve the modern civilization. In my personal ideas I believe advertisement not only is a tool to sale products but also is a form of culture and a way of cultural propagation. However like this article said there are sadly more and more brands with less and less to say, on the contrary increasing a lots ineffective advertising. I’m very like this article because this is a very serious issue which I should think about. This article said a good advertising must start with consumer understanding and know what the customer need. Its right I think customer don’t need magnificent advertising however they need useful living goods. On the other hand like article said advertising is art and art is many things, but one thing that art shouldn’t be is boring. So if advertising barely has a pulse, maybe it’s time to let it redline. Finally I think good product advertising should including clear product introduce and method of applications. Then explain to customer where can buy and how much is it. I believe that is best way that suit for all customers, although those are quite easy.