According to reports Google is working on a cookieless tracking technology. Good news, but does this mean the web is beholden to a single company?
Via Marc Phippen
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Well. Guess what. The web is beholden to a single company. Google has a virtual monopoly on search. Cookie-less tracking makes sense in today's world where well over 50% of interactions happen on smart phones and tablets - places protected by https:// and or where cookies are not allowed.