Sustainability Science

The Leo Burnett agency in Lisbon was commissioned to create a brochure for the EDP Group’s Access to Energy (A2E) campaign, which aims to bring electricity to communities in Sub-Saharan Africa and the Amazon.
This campaign also sought to show that many developed countries waste electricity, so the creative team challenged themselves by designing a brochure without using any energy.
Paper was made, pressed and dried, and the two colors of the brochure were printed manually on the paper. The last step was perhaps the easiest—folding these brochures by hand.

Even the process was documented without electricity—film cameras were used, and the amount of effort put in can be seen in the video at the link.

The Earth’s population now tops 7 billion people. The rapid growth of our human population is pushing other species off the planet in what most scientists are calling the sixth mass extinction crisis. Yet this population explosion is too often ignored by the public, the media and even the environmental movement, while it continues to drive all the major environmental problems that plague our planet — including climate change, habitat loss, ocean acidification and resource depletion.

That’s why the Center for Biological Diversitylaunched our Endangered Species Condoms project in 2009, and since then has distributed hundreds of thousands of free condoms across the United States. Wrapped in colorful, wildlife-themed packages (with artwork byRoger Peet), Endangered Species Condoms offer a fun, unique way to get people talking about the link between human population growth and the species extinction crisis.