Supply chain News and trends
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Supply chain News and trends
Supply chain News and trends
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7 Tools For Learning More About Your Customers

7 Tools For Learning More About Your Customers | Supply chain News and trends | Scoop.it
From www.forbes.com - July 14, 2017 3:41 AM

Learning about your customers has become a priority in business, informing everything from product development to marketing and customer service. It’s important that brands remain aware of the customer perspective as they make crucial decisions.

 

This has given birth to a surge in experiential marketing and a focus on customer experience. By giving consumers the option of trying their products out, businesses find that they can increase conversions.

 

What brands may not realize, though, is that these marketing events offer the perfect opportunity to collect customer data. With the right tools in place, businesses can learn more about their target market while also introducing their offerings to potential customers.

 

Here are a few best-in-class solutions for collecting data from and about your customers.


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The Learning Factor's curator insight, June 18, 2017 7:19 PM

Here are a few best-in-class solutions for collecting data from and about your customers.
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Rescooped by Ricard Lloria from Business Brainpower with the Human Touch
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#Supplychain Integrating Supply and Demand

#Supplychain Integrating Supply and Demand | Supply chain News and trends | Scoop.it
From sloanreview.mit.edu - July 22, 2015 1:36 AM

At many companies, sales generation activities have become disconnected from the operational activities required to fulfill that demand — resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation.

 

Many companies compete in multiple product or customer categories, each of which requires a distinct supply chain capability. Such companies are challenged to develop capabilities in both cost leadership and product or service differentiation — a tall order, given that the ability to compete in different strategic segments at the same time requires precise coordination of the sales side of the company with supply chain operations.


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The Learning Factor's curator insight, July 21, 2015 7:54 PM

Joining the supply and demand sides of an enterprise presents an opportunity for efficiency and value creation.
Carlos Rodrigues Cadre's curator insight, July 22, 2015 9:08 AM

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Top Connected Consumer Trends in 2017-18

Top Connected Consumer Trends in 2017-18 | Supply chain News and trends | Scoop.it
From curatti.com - December 6, 2016 3:57 AM
Part one of this article was a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold

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janlgordon's curator insight, December 2, 2016 11:26 PM

I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.

 

The influence of buyers has dramatically changed and will continue to evolve.

 

Understand The 'Generaction C' Consummer

 

Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.

 

Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.

 

Here's what caught my attention:

 

  • The trust meter has gone down over the last few years. Today people rely on review and recomendations -- especially from family and friends.

 

  • Content that is spread through social media has become the main source of information. These outlets are priority over traditional media.

 

  • With mobile platforms like Snapchat and Instagram consummers now want instant information. This has also created an emergence of niche bloggers to meet the demand.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fp5c306LNSw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment, December 5, 2016 10:46 AM
thanks @massimo facchinetti for this.
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