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This article is not about content marketing. It’s about a key learning we’ve acquired after years of doing marketing:
If your positioning is wrong, your marketing will fail.
…including content marketing.
And if your marketing fails, you’ll fail in general, because you won’t have a repeatable, scalable acquisition channel.
Positioning is how you want your product/service to be perceived in the market and messaging is what you actually communicate to your audience
more at https://growandconvert.com/marketing/positioning/
Positioning is how you want your product/service to be perceived in the market and messaging is what you actually communicate to your audience