Startup Revolution

The Towel & The Soap A Customer Service Fable
I don't envy the hotel business (the kingdom in today's fable). After 7 years of plenty the hotel business has experienced 7 lean years. They've survived by CUTTING and TRIMMING.

The problem with the sythe is it isn't a very precise instrument. You can't cut your way into our hearts. Winning customer loyalty in a time when anyone with a spare room is in the hotel business thanks to AirBnB means paying attention to the tiniest details that say LOVE and CARE.

Courtyard by Marriott, a great hotel overall, missed on two tiny but important things. Now the question is will they listen and change. Will you?

True Quest of the new marketing is winning hearts and minds by creating friends of friends marketing and creating online community.

We are emotional people on a spiritual journey. Why is logic the most common approach to online selling? 5 Tips so your digital marketing makes less sense.

Startups BELIEVE in the widget. Talk to any Venture Capitalists and they will tell you they invest in teams not ideas. Ideas change. Teams capable of making the many pivots any new idea needs are worth their weight in gold.

Go to 100 startup websites and teams, if they are there, are pushed to the background as the WIDGET takes center stage. This is because we believe the way to "make a sale:" is to use logic.

Logic is tyranny when what we seek is emotional connection . This post shares 5 tips to avoid logic's tyranny:

* Listen More.

* Control Less, Collaborate More.

* As community forms listen and curate.

* Empower your advocates and Sherpas.

* MOVEMENTS not campaigns.

Startups need to forget the widget and remember we are spiritual beings having a human experience not the other way around.