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Rescooped by Martin (Marty) Smith from Digital Storytelling |
Scoop.it!
Martin (Marty) Smith's insight:
Panda, Penguin, Hummingbird's Secret Implication = Storytelling
It feels like we are about to enter a storytelling renaissance across many media (video, web copy, infographics) because the secret implication o f Google's many algorithm changes is things that keep people on your site are GOOD.
Things that drive people from your site are BAD. Ever know anyone to leave in the middle of a great story? These days we are all so phone-centric breaking one spell with another is key.
Here is a great deck sharing Pixar's storytelling secrets such as:
* You admire characters more for their trying than their success.
* Audience Love different things than writers do.
* Simplify. Focus. Combine (and learn to love giving stuff up).
* What is your character GREAT AT? Now challenge them with the opposite of what they are great at.
* Endings are HARD, so figure it out before the middle.
* Finish your story, let go move on, do better next time.
That last line about letting go speaks to not "Sistine Chapeling", or seeking a false perfection. Send your website out into the world to grow up since your products, content and marketing can only become great by failing a little.
This slide-deck is for story-telling... but there are some valuable lessons for living in there too!
A great little Slideshare on telling wonderful stories.
This Scoop is to assist you on the important values of Story writing. This will be of value to you when writing your short story for assesment. It suggests questions to consider when creating your character, your stories obstacles and outcomes. Refer back to this scoop if you need over the duration of this course.