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Scooped by Martin (Marty) Smith
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Always Be Converting: 9 Ways to Increase Business Conversions

From www.inc.com - September 2, 2014 11:56 AM

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options


3. Speed up load times


4. Manage your reviews


5. Use outreach carefully


6. Stay on top of social media


7. Show gratitude


8. Keep quality in mind


9. Target the right demographics

 

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Jean-Marc Fraiche's curator insight, September 3, 2014 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com
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Rescooped by Martin (Marty) Smith from Social Media Content Curation
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Discover, Clip And Share Videos From Anywhere Easily With ReelSurfer

Discover, Clip And Share Videos From Anywhere Easily With ReelSurfer | Startup Revolution | Scoop.it
From techcrunch.com - April 13, 2013 7:01 AM

Excerpted from review article by TechCrunch:
Today, ReelSurfer has officially unveiled a redesigned interface, which looks a whole helluva lot better and makes it easier to navigate and makes its URL search box even more prominent — as it should be.

The new interface still enables users to make video mashups or reels of multiple videos and link back to the source so that viewers can check out the full clip if they so choose.


However, the new interface does allow for improved search and video discovery, so that users have a better chance to see if the clip they want to make has already been clippity-clipped by someone else. Time saving, my friends, time saving.

Yet, the biggest addition would have to be that ReelSurfer the now allows users to use its bookmarklet to clip videos from both Brightcove and Ooyala, in addition to YouTube and Vimeo..."

Read full original article:
http://techcrunch.com/2013/04/12/y-combinator-grad-reelsurfer-gets-a-makeover-now-lets-you-clip-share-any-espn-or-new-york-times-video/

Check out ReelSurfer: http://www.reelsurfer.com

More information: http://www.reelsurfer.com/about

 


Via Giuseppe Mauriello
Martin (Marty) Smith's insight:

ReelSurfer Knows Video Marketing Is A Pain
Video Marketing isn't easy. ReelSurfer promises to make it easier with the ability to clip and mashp video from almost any source. Can I hear an AMEN? and an About Time :).

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Giuseppe Mauriello's comment, April 13, 2013 10:11 AM
Update: ReelSurfer is public for all users, but there also is a new program called "ReelSurfer for journalists". It is currently still in private beta. You can request an invite:
http://news.reelsurfer.com
Charlie Dare's curator insight, April 14, 2013 11:42 PM

A nice idea as I was searching for a clip of Nick Drake but his reclusive past life seemingly that of a shooting star ..then gone.
Víctor V. Valera Jiménez's curator insight, April 20, 2013 2:05 PM

Real Surfer es una excelente herramienta que te permite descubrir, seleccionar, cortar y compartir vídeos desde cualquier lugar de alojamiento de vídeos como Youtube y otros.
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Scooped by Martin (Marty) Smith
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Lessons In Love From Starbucks CEO [VIDEO]

Lessons In Love From Starbucks CEO [VIDEO] | Startup Revolution | Scoop.it
From scenttrail.blogspot.com - July 5, 2013 7:55 AM
Martin (Marty) Smith's insight:

Turning Around Starbucks & Startup Lessons
Starbucks lost its way. The company was hemoraging and their founder brought it back. This clip is from an awesome hour long video iterview with Howard Schultz chock full of great startup lessons such as:

* Share Everything.
* Be transparent, passionate and real.
* Love is the killer app.
* When you share you are VULNERABLE.

* Vulnerable feels bad but is good (and healthy).

* Greatness comes from facing hard things and creating plans.
* Vision isn't a small thing.
* Don't try to change people, surround yourself with believers.

* You can't FAKE love over time.
* When in doubt, keep turning the crank.

That last tip is from Martin's Ride To Cure Cancer, our 3,300 mile bicycle ride across America in the summer of 2010. Riding across America on a bicycle was the hardest adn best thing I've ever done. The key was plain and simple early - keep turning the crank (pedals).

I wrote about my personal vulnerability (having the Big C) on Google Plus:

https://plus.google.com/u/0/102639884404823294558/posts/Hx96PZRDe9i

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Kristine Putt's comment, August 10, 2013 4:24 PM
Is Starbucks in contradiction with "Love is the killer app" by advocating "Bring your gun to Starbucks day?" Does this move pose the question of brand integrity? What do they stand for, love or packing heat? To me, these seem to be conflicting brand personalities. http://mashable.com/2013/08/09/bring-your-gun-starbucks/
Martin (Marty) Smith's comment, August 10, 2013 6:15 PM
My read on the guns at Starbucks is NOT that it is a brand event as much as a brand kidnapping by gun advocates. I don't see guns as consistent with Schultz stands on other issues and the over (what they stand to gain) is so tiny compared to the under (what they stand to lose) it feels like a brand kidnap more than anything Starbucks is behind. If Starbucks is saying Starbucks = support for guns then I stand corrected and your read is correct (DAMAGE). It just felt like a kidnap to me on reading the piece and any brand can be kidnapped at any time by anyone. Most strong brands, and I would put Starbucks in this group, bounce back since the overall truth wins out in the end (despite the kidnap).
Kristine Putt's comment, August 10, 2013 7:06 PM
Yes, you're right. It does sound like a brand "kidnapping." Although, in an effort to protect its own reputation, I'm kind of thinking that it would be wise for Starbucks to "just say no" to this group - meaning, anyone coming in with a gun strapped to their sides would be 86'd. Imagine if something really terrible happened as a result of this "kidnapping" and Starbucks as faced with an upward battle to repair their brand reputation, all of which could have been easily avoided by simply not catering to the gun group. Not being negative, just looking at the possible outcome and weighing the risks. If it were my brand? No way, not a risk worth taking. Having said all this, absolutely love the original philosophy Starbucks was built on! I believe more brands are learning to embrace an empathic business platform. I hope so anyway :)
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