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Getting your tech startup covered in press isn't easy. Nonetheless, it's one of the most valuable activities which provides your endeavor with links and
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Suggested by Lila Wonderbra |
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Startup Press Coverage
Couple of suggestions on top of this article. Follow these blogs before you send them an email asking for something. Follow their Tweets and get to know their blog voice and tone.
Next check out their writers and publishers on LinkedIn. Get to know their backgrounds and what kinds of stories they like to cover and with whom. Writers have specialties. One writer might do all the new app cover another covers new CMS or CRMs.
Finally make sure your web presence is solid before you seek coverage. Any ASK of a PR contact will result first in a visit to your site. Make sure your site is consistent with your email, engaging, exciting and full of the kind of candy the blog likes to discuss.