Your new post is loading...
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.
|
Scooped by Martin (Marty) Smith |
Scoop.it!
No comment yet.
Sign up to comment
As we are proving with our startup http://www.curagami.com content marketing is HOT for #startups. Hot because as budgets increase tools are needed to help publishers and merchants. Here are just a few areas of opportunity:
* Content curation tools to help bring content in, shape it and publish it back out.
* BI Tools to know what is working and why.
* BI Tools that help see into the octopus of attribution.
* Customer experience tools - using personas and archetypes to increase relevance & that helps generate social shares and customer satisfaction.
* Loyalty and gamification tools.
Just a few startup needs in content publishing / ecommerce.