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CrowdFunde team is attending startup school. This Triangle Startup Factory Dairy shares our journey. Day 2 = creation of "unrealized networks", UGC & SEO.
Day 2: Tapping Unrealized Networks
Wow, what a day. Started with a Scrum-like standup and then worked the Business Model Canvas with TSF Founder Chris Heivly and Whitney. Discussing CrowdFunde's SEO benefit we realized that many businesses have "unrealized networks".
Unrealized networks are your customers. One undeniable New SEO truth is commons or platforms like HuffPost and Facebook out perform all other models. Problem is how does a small business easily add a "commons" that won't cost them a million bucks in cash or time?
CrowdFunde to the rescue.
CrowdFunde's goal is to help our partners TAP the gold they carry in their unrealized network. When I was a Director of Ecommerce our mailing list was around 50,000. We communicated with our customers regularly because email marketing was the most profitable Internet marketing channel (by far).
What we DID NOT do was for a community. We didn't realize benefits from our network. This Video Diary includes a 2 minute video that walks you through our first cut at tapping "unrealized networks". Please share any thoughts, reactions or ideas.
We are in "startup school" at the Triangle Startup Factory in Durham, NC for 12 weeks and everything is up for grabs. Together we create a cool tool, a "get more with less" tool to help conquer the "New SEO".
Thanks, CrowdFunde team and Marty
