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Scoop.it!
What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.” The logical consequence of supply continually outstripping demand is that on average content articles will get … Continued 
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Scoop.it!
Martin (Marty) Smith's insight:
Working on my 4th company (CrowdFunde) I agree creativity is more important than passion. I've created companies based on passion and they don't dance as well. Money is an important scorecard, one tht builds confidence and the ability to do it again (why there are so many "serial startup entrepreneurs").
CAP Brand Marketing's curator insight,
January 29, 2014 4:26 PM
Creativity is the ultimate trump card for Entrepreneurs. 
Nancy Barnett's curator insight,
March 12, 2015 10:56 AM
Creativity enables an entrepreneur to pivot, adjust, move forward and let go when necessary. Flexibility in business is key. |
Startups Too
The interesting thing about this post every one of my web marketing friends seems to be talking about is it validates Mark Schaefer's "content shock" concept and replace "content" with "startps" and it applies just about as well. Only difference? Startups fail at a much higher rate. Doesn't mean the cure isn't similar - building a community of advocates and supporters and using "amplification" to change the world.