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Marketing is one of the most important features in a business. A good marketing strategy makes a business look more appealing and gives it a larger exposure. It gives a jumpstart and makes the owner a better marketer.
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Suggested by Agnipravo Sengupta |
Scoop.it!
janlgordon's comment,
August 9, 2013 1:47 PM
Marty, this is definitely right on target, great insights as always!!
Martin (Marty) Smith's comment,
August 9, 2013 2:42 PM
Thanks Jan :). Marty
Agnipravo Sengupta's comment,
August 11, 2013 1:51 AM
Hey Marty, it's so awesome to know that you liked my write-up... Thank you!!
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"Basic" Startup Marketing
The linked post provides a good overview of "basic marketing" strategies. Startups have some different needs. The nature of being a startup is some things that many businesses know startups do not.
Startups are organic, quickly evolving and strategies must keep pace. Here are 5 Startup Marketing Tips Not covered in the post:
Marketing For Startups
1. Uniqueness - What is your "Unique Selling Proposition" or USP?
2. Values - Who are you and what principles guide your actions.
3. Flexible Tactics by estimated ROI (how will you make money now?).
4. Brand Persona & Values - what UCA (Unique Customer Aspirations) does your brand promote (see Stengel's Brand Ideals here: http://sco.lt/8RPl7x ).
5. Save The World - how is your marketing related to saving the world in some meaningful and measurable way?
You can think of each of these five ideas as stories you need to tell, stories you must be able to tell in an elevator, at dinner or in passing. What and who you are must be automatic and confident. Know these 5 stories and your startup can create winning marketing, marketing that is aligned, concise and clear.