Your new post is loading...
IOT As Disruption
Marketing attribution has been a mess for years and, as this Forbes post shares, it is about to get worse thanks to the Internet of Things (IOT). Not hard to see why either.
More than just a gizillion URLs running around headless and in the middle of an e-commerce merchant's funnel potentially hurts, biut the everyone looks at everything differently thing is a killer. Any marketer who has changed, even slightly, their product listings knows how hard patching old and new data together can become. Now imagine that data quilt when metrics from different paths are encrypted differently.
Going to be a FORTUNE to be made in knitting all this junk together and filtering out the noise. Startups are you listening?
