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Scooped by Martin (Marty) Smith
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How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT

How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT | Startup Revolution | Scoop.it
From www.atlanticbt.com - September 23, 2014 12:18 PM

Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

UCA is the startups secret weapon. When you are aligned to UCA your startup scales. When your ideas are out of alignment or not communicated well (been there, done that) your startup doesn't scale.

Wrote this piece for Atlantic BT during my tenure as Marketing Director.

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Suggested by pooja gala
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Wishberg Raises $150K To Help Users Achieve Their Goals | TechCrunch

Wishberg Raises $150K To Help Users Achieve Their Goals | TechCrunch | Startup Revolution | Scoop.it
From techcrunch.com - December 15, 2013 12:57 AM
Wishberg, a startup that lets users share a "bucket list" of their goals, announced that it has raised $150,000 in seed funding from India Quotient, a venture..
Martin (Marty) Smith's insight:

India seems an appropriate place for funding this cool idea. Another form of crowdfunding. Crowdfunding aspirations :). M

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