Startup Revolution
37.3K views | +0 today
Startup Revolution
Entrepreneurship & Startups
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

STEAL THIS MoMA Kickstarter Store Idea Because Crowdfunding = Where BUZZ Lives

STEAL THIS MoMA Kickstarter Store Idea Because Crowdfunding = Where BUZZ Lives | Startup Revolution | Scoop.it
From connect.moma.org - November 12, 2014 10:56 PM

Crowdfunding Where BUZZ Lives In Time For the Holidays
Working on http://www.curagami.com taught us important content marketing lessons such as:

* Buzz is HARD to create by yourself.
* Want buzz? Go to where the BUZZ is and mashup.
* Crowdfunding is highly SOCIAL and very BUZZ worthy.

* Crazy Guy / Girl in basement is a compelling aspirational story.

That last bullet is where the moneyball lives. The reason crowdfunding sites such as Kickstarter ROCK SEO and content marketing is great entrepreneurs share their cool ideas AND their social network. Platforms such as Kickstarter get to sit back and pick and choose what to help BLOW UP (or their algorithm does).

Here MoMA creates a curated content partnership with Kickstarter helping to add legitimacy to everyone's hand (for MoMA, Kickstarter and the projects curated into MoMA's holiday guide). What is stopping YOU from creating a similar partnership with a cool crowdfunding platform and featuring BUZZ worthy products you curate?

Answer: NOTHING other than the limitation of our merchandising imaginations and those boundaries should be few and far between :).M

more...
No comment yet.
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

How Netflix & Amazon Change Content Curation & What That Means For Startups

How Netflix & Amazon Change Content Curation & What That Means For Startups | Startup Revolution | Scoop.it
From www.scenttrail.com - December 28, 2013 2:08 PM

Netflix & Amazon play the online merchandising game differently than their bricks to clicks former print catalog or brick and mortar retailers. The WAY both these brilliant companies approach content creation and curation present opportunities for starts including:

* Create SaaS tools that spin and snip content in similar ways.

* Learn to tag information with new dimensions.

* Once data has new dimensions create merchandising tools.

* Increase the ease and use of predictive modeling online.

* Use cloud based computing to achieve more "server side" power.

* Make decisions in near real time.

* Create crowdfunding systems to relieve financial & operational pressure.

* Create User Generated Content engines such as Netflix's reviews-based "SMART" system. 

The content area is RICH with startup potential. Online merchants and their Software As A Service (SaaS) inbound content marketing cousins must find ways to spin and snip information into more and more powerfully intelligent "buyer assist" systems. 

Startups who find ways to convert DATA into information and information into buying aids have a rich future ahead. The future always converts better and we are about to take an order of magnitude leap in online conversion, engagement and merchandising thanks to a new generation of Netflix-like "merchandising" tools.   

 

more...
No comment yet.
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | Startup Revolution | Scoop.it
July 16, 2013 5:29 PM

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 

Martin (Marty) Smith's insight:

SpinSnip 
SpinSnip is a suite of content marketing tools we are developing to help marketers lower content creation costs, know what content generates ROI. and connect top of the funnel (traffic generation) to the bottom of the funnel (conversion). SpinSnip means moving content from one bucket to another in order to maximize ROI. SpinSnip may move Paid Content to Earned Content or Eearned To Owned increasing return with each SpinSnip. 

We are creating 5 SpinSnip Tools:

SpinSnip Curator (Content Marketing).
SpinSnip Analyst (Content Marketing Analytics).
SpinSnip Marketer (Lead Gen, Branding, "Advertising").

SpinSnip Crowds (Crowdfunding & Crowdsourcing)
SpinSnip C Level (Content Marketing for C Level).

SpinSnip Curator helps create a workable content development framework by tagging every piece of content created in multiple dimensions and then SPINNING the content dial to see the most helpful view. 

The post below Spins and Snips content from three sources. While this SpinSnip could almost stand on its own most will need editing to meld paragraps to graphics and Vice Versa. 



SpinSnip Curator Dashboard Example
We LACK the tools needed as content marketers to effectively know what content needs spinning and what should be snipped, so we are working on that. Working on a set of tools content marketers can use to know what content is achieving critical mass and why.

Source: http://sco.lt/8eHui1 

[Insert @Pardot Graphic from http://sco.lt/6a2WVF Here (Image at top of this post). 

“Wow you create a lot of content,” a friend said at lunch yesterday. I felt the need to apologize (again). “I love Internet marketing, like to write and enjoy meeting and working with new people,” I stammered.  What I was THINKING was, “I create a lot of content marketing because each piece of content teaches me something and I’m in a big hurry”.

Source: Social Mentions Study MartinMartySmith.com http://bit.ly/11UpOBB 

****
Want to keep in touch and learn more about SpinSnip as we develop?

Follow @SpinSnipTools 
 

http://www.twitter.com/spinsniptools 

more...
Martin (Marty) Smith's comment, July 17, 2013 4:56 PM
Agree Travis. I'm so worn out trying to curate by mashing tools together. Know there is a better way and will prove it :). M
Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.
increaseyourtrade.com's curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

Why Paperli Rocks - ScentTrail Marketing

Why Paperli Rocks - ScentTrail Marketing | Startup Revolution | Scoop.it
From scenttrail.blogspot.com - May 29, 2013 12:01 PM

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 

more...
Kelly Hungerford's comment, June 18, 2013 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 7:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 10:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

Warren Buffet Startup Tips - Top @HaikuDeck By 34%

Warren Buffet Startup Tips - Top @HaikuDeck By 34% | Startup Revolution | Scoop.it
From www.haikudeck.com - August 27, 2014 12:12 PM

Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up
Finishing our Haiku Deck Analysis (Scooped here http://sco.lt/80QYs5 and on Curagami here http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/ ) we were surprised how much our #1 views deck: Startup Tips From Warren Buffett is in front of #2 (Content Marketing Tools).

Fuffett is 35% ahead in views, but Warren is NOT the most shared. That honor goes to our fastest scaling deck ever - The Invisible Giant: Why The New SEO Is So Hard To See (http://shar.es/11X9fa ).

If you are a startup the Oracle of Omaha has tips for you and our tip is to use Haiku Deck. .


Martin (Marty) Smith's insight:

add your insight...


more...
No comment yet.
Sign up to comment
Suggested by OsakaSaul
Scoop.it!

Learn To Tag With Extreme Prejudice and Why Tagged Content ROCKS Sartups

Learn To Tag With Extreme Prejudice and Why Tagged Content ROCKS Sartups | Startup Revolution | Scoop.it
From osakabentures.com - August 30, 2013 11:19 AM
I'm going to side-by-side it for you: with versus without one reaching hashtag.
Martin (Marty) Smith's insight:

Don't let this article's assumptions put you off. If you are a #startup and just getting your feet wet with content curation and content marketing you may run screaming into the night after reading this post - stick with it and you will be a better content marketer for it. 

Key takeaway is tagged content is better than untagged and the tools and process describe here will help any startup know how to tag with extreme prejudice :). M  

more...
No comment yet.
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

So How Does Zenfolio Stack Up as a Place to Host your Photographs? - Light Stalking

So How Does Zenfolio Stack Up as a Place to Host your Photographs? - Light Stalking | Startup Revolution | Scoop.it
From www.lightstalking.com - July 8, 2013 10:43 PM

Looks like a cool new #startup. 

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn