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Making the most efficient and effective use of strategies, tools, and technology for content marketing.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Martin (Marty) Smith's insight:
Understanding The Lean Content Movement
I just wrote my second piece on the Lean Content Movement being created by the team at @Scoopit (http://www.atlanticbt.com/blog/scoopit-and-the-lean-content-movement/ ).
Here are just a few opportunities that are out there for courageous startups to tackle:
* Tools capable of publishing to multiple locations simultaneously.
* Tools to create PERSONAS (customer archetypes).
* Tools to create Segments (financial groupings such as VIPs).
* Mobile content management tools.
* Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION).
Here are a few of the cool startups creating tools to support the Lean Content Movement:
http://www.Scoop.it
http://www.compendium.com/
http://www.topsy.com
http://www.storify.com
http://www.tweetreach.com
How about you? What are your favorite "lean content" tools? Comment them in and I will curate into the post. As as content publisher I offer my feedback services to any startup creating a tool to help curate and create for the Lean Content Movement.
"Underneath it all, we do want to be sold. But first, we want to be entertained."
Indeed it does!
Beach Buzz Media-- Perfect example!