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When is the best time to launch a crowdfunding campaign?

When is the best time to launch a crowdfunding campaign? | Startup Revolution | Scoop.it
What time of year, week, day is best? This is a question I am often asked at workshops. There is of course no one answer but here are some questions you should ask yourself. When do you need the mo...
Martin (Marty) Smith's insight:

Agree with this post. You might think crowdfunding around Christmas would be great. Not so much since there is so much NOISE and competition for every dollar.

Can you tell a great story and still get crowdfunded in 4Q? Sure, but exceptions make rules. The possible exception may be nonprofits whose donations would be tax deductible.

Even then every nonprofit is aware of the end of the year rush to take advantage of tax deductibility and because people feel good will toward each other during the holidays (or that is the theory :).

My preference would be to come in after the first of the year. Wait too long and you miss planning cycles, go too soon and you can get caught up in New Year's resolution and post-holiday assessments.

My second time would be dog days of summer. That timing may seem strange, but after July fourth nothing much happens until back to school begins in mid-August.

The other lesson I learned by launching http://www.curecancerstarter.org, our crowdfunding cancer research website, is to seed your campaigns. Launch when you have 25% of the funding set.

Seeding creates a sense of momentum and excitement. Most crowdfunding campaigns start strong, bow in the middle and then finish up strong (as they head into deadlines). Saw a stat on Kickstarter that campaigns with at least 25% in by the end of the first week have an 80% chance of being funded.

Have a "funding party" and line up your donors on a "roll call" count basis. If you are asking for $10K, and most Kickstarter campaigns are funded for $10K or less, then make sure you have $3K (or so) in the campaign in the first few days.

YOUR list is very important too. Your list is the key to reaching "friends of friends" (or people you don't know). Great to think your idea would be picked up by the NYT, but better to work your list and ask for two things:

$ MONEY.
Advocacy (with their friends).

Make giving both of those as easy as possible.

Find more #crowdfunding tips on GPlus:
https://plus.google.com/102639884404823294558/posts/LtuwAmMpcF3

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CureCancerStarter.org STARTUP Challenge - Raise $1,000 From Startups By Friday

CureCancerStarter.org STARTUP Challenge - Raise $1,000 From Startups By Friday | Startup Revolution | Scoop.it

Click here to edit the title

Martin (Marty) Smith's insight:

Thanks to the Cure Cancer Buzz Team we are off to a GREAT start with 3% funded on CureCancerStarter.org in the first 3 Days (UNC Lineberger is in the numbers above but not accepting donations yet, take them out and we are at 3% funded in 3 days). 

You can HELP by donating to:

Vitamin D & Lunch Cancer Research
https://www.curecancerstarter.org/campaign/roswell-lungcancerresearch 

Brain Cancer Vaccine
https://www.curecancerstarter.org/campaign/roswell-braincancerresearch

Personalizing Treatments For Colorectal Cancer
https://www.curecancerstarter.org/campaign/personalizing-treatment-for-colorectal-cancers

Here is my challenge to anyone creating or working in a #startup today. DONATE to one of those 3 campaigns and I will MATCH your donation dollar for dollar up to $1000. 

If you email martin(at)storyofcancer.org or tweet to @ScentTrail (http://www.twittre.com/scenttrail) or @curecancerstart (http://www.twitter.com/curecancerstart ) I will post a link to your startup across our social network (about 10,000 followers who have another 500,000 followers). If your startup gives $500 or more I will write 500 words about how cool and great you are and post on Atlantic BT's PR5 blog. 

If we exceed $1,000 by Friday then I will write 500 words about EVERY startup who emails me!!!

I know startups are POOR with all money and energy into the THING you are creating, but here is your chance to make a powerful content marketing ally for $50.

I've created 4 companies and am not making a PENNY from this one (true this one is COSTING me money not making any nor will it ever since I did it as a PAYBACK to cancer researchers and docs who've saved my life), but together we LAUNCH YOUR STARTUP and cure cancer in our lifetime. 

Thanks, Marty 
Martin(at)storyofcancer.org 
Martin.Smith(at)Atlanticbt.com 
cancer survivor
Founder, CureCancerStarter.org 
http://www.curecancerstarter.org 

 

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Shelter From A Storm: How The Revolution Almost Killed Me A #Startups Warning Story

Shelter From A Storm: How The Revolution Almost Killed Me A #Startups Warning Story | Startup Revolution | Scoop.it
Shelter From The Storm: How The Revolution Almost Killed Me
I was drowning. I woke up coughing. Breath was impossible. Cough, Cough, attempt to breathe…
Martin (Marty) Smith's insight:

I believe in sacrifice. For the last year I've put everything into the completion of what I now think of as my triptych:

* Martin's Ride To Cure Cancer (bicycle ride across America Summer of 2010). 
* StoryofCancerStore.org - shop to cure cancer http://www.curecancerstore.org  
* CureCancerStarter.org - corwdfunding cancer research (http://www.curecancerstarter.org) should launch on Monday 10.14 if the creeks don't rise. 

We celebrated last week with an amazing Google+ Hangout on Air and then an invisible hand tried to strangle me last night. The post explains how life should never be taken for granted and tiny things (like flu shots) can create BIG impacts. 

The lesson no to hidden in the story of how an asthma attack almost killed me is don't let your life become so out of balance that such a dramatic reminder is required. 

I believe in the sacrifice too, but sacrificing yourself for the dream your building is moot and a bit goofystupid (says the man who almost died last night from letting his life get out of balance :). 

 So do as I SAY not as I DO :). 

Marty 

 

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Obama Care and Marty's Startup Journal on ScentTrail Marketing

Obama Care and Marty's Startup Journal on ScentTrail Marketing | Startup Revolution | Scoop.it

6 Days Until Luanch & Day 1 of Obama Care
Today is the first day of Obama Care and we are six days from launch of CureCancerStarter.org and CureCancerStore.org. These two events have closer ties than you might realize and this Marty's Startup Journal entry on ScentTrail Marketing explains why.

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Story of Cancer Foundation Store Launches: Why Every Business Should Have A Store

Story of Cancer Foundation Store Launches: Why Every Business Should Have A Store | Startup Revolution | Scoop.it
Story of Cancer Foundation Store selling Martin W. Smith's collections to benefit cancer research and Cure Cancer Starter.
Martin (Marty) Smith's insight:

5 Days vs. 6 Months
As I used MagentoGo to create the Story of Cancer Store (http://storyofcancer.gostorego.com/ ) three things struck me:

* I have a lot of STUFF.
* How easy e-commerce is becoming.

* Fun to recover my life's stories.

I'm selling everything from my home to every recrod (LPs), book and CD. The idea is to be able to move with my car. I explained WHY I'm "Selling Out For Cancer Research) in detail on ScentTrail Marketing (http://scenttrail.blogspot.com/2013/06/selling-out-to-help-cure-cancer.html ).

There is a new e-commerce, an ecom everyone should learn and do. Want to disrupt your B2B business vertical? Add a store. Want to create a new revenue stream from your content? Add a store.

Stores are magical content. They generate copius amounts of User Generated Content (UGC) and provide social shares. Store content POPS and walks around AND online stores are natural extensions of any business no matter how old or young.

Startups should take particular note. Creae SWAG with your logo on it EARLY and use MagentoGo (or Volusion or Shopify) to create a store. Stores teach you things your Internet marketing CAN'T learn any other way. With stores becoming so easy and inexpensive everyone should have one (period, full stop).

The fun part of not sleeping for the last few days as my brother Drew and I created the Stor of Cancer Store was / is recovering the stories associated with a lifetime of collecting. I wouldn't have traded the last few days for anything. Remembering helping my friend and talented artist to get painting again, Martin's Ride To Cure Cancer and why I purchased so many swatches to feed my inner-rebel was fun and insightful.

This sharing thing is interesting. The more we share the easier it gets and the more benefit (for us) sharing generates. I had fun remember where the music, art and books of my life fit. Hope you do too.

We cure cancer when we BELIEVE we can. I believe. I'm all in. You?

Thanks, Marty :).


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After 1 Week UNC Lineberger's Fibrocyte Research 45% FUNDED Thanks TO FOMs & Startups

After 1 Week UNC Lineberger's Fibrocyte Research 45% FUNDED Thanks TO FOMs & Startups | Startup Revolution | Scoop.it
Martin (Marty) Smith's insight:


Thank You STARTUPS and FOMs (Friends of Martin)
That is me yelling at my doctor in the video image above (lol). Dr. Han van Deventer's Fibrocyte cure cancer research is now 45% funded after only a week on our brand spanking new #startup CureCacnerStarter.org (http://www.curecancerstarter.org).

THANK YOU to my friends who run, are creating or want to create a new startup. Your support, ideas and encouragement is why we got HERE. And HERE is pretty cool

Here is using the web to help cure cancer. It takes COURAGE to step up and use a new idea (bumps and strange things like wiping out your donation choice and moving it back to $5 after you save a creditcard). We are working on the car as we drive it, but to see people who have the courage to STEP UP and do something HERE AND NOW to change the world is inspiring.

https://www.curecancerstarter.org/campaign/fibrocyte-cancer-research-at-unc-lineberger

There are 4 other great cancer research campaigns on our startup too:

Brain Cancer Vaccine From Roswell Park
https://www.curecancerstarter.org/campaign/roswell-braincancerresearch


Vitamin D & Lung Cancer From Froswell Park
https://www.curecancerstarter.org/campaign/roswell-lungcancerresearch


Creating A Reolution In Colorectal Cancer Care from UW Carbone

https://www.curecancerstarter.org/campaign/personalizing-treatment-for-colorectal-cancers


Saving Generations Of Lives In Malwai UNC Lineberger Cancer Center

https://www.curecancerstarter.org/campaign/treating-cervical-cancer-in-malawi

YES would be how most people would answer this question. If you could change the world in 5 minutes for $50 would you? Hope you will join the brave dragon fighters that have already answered YES.

Thanks to my fellow startups for your support!

BTW, 100% of all CureCancerStarter.org donations go to cancer research. No house money here as we are funding with my Atlantic BT Marketing Director salary and a generous grant from Atlantic BT, best damn website and software developers on earth (or the southeast anyway :). Marty

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Mark Traphagen Day On CureCancerStarter.org - A Wizard Every #Startup Should Follow

Mark Traphagen Day On CureCancerStarter.org - A Wizard Every #Startup Should Follow | Startup Revolution | Scoop.it

Today is my day to say THANK YOU to a mentor, coach and fellow cancer survivor. Today is Mark Traphagen (@MarkTraphagen) day on http://www.curecancerstarter.org

Today is CureCancerStarter's second day in existence and it is dedicated to a man who has taught me more about the wonders of GooglePlus that I ever believed existed (full convert now).

More than Mark's particular expertise is his demonstration of the GIVE NOW and worry about everything else later philosophy. When I asked Mark to speak at my Free Internet Saturday meeting he didn't calculate ROI or the reach of the event he came, shared and helped make the idea bigger.

This SHARE FIRST idea is at the CORE of CureCancerStarter.org, a new website that costs a lot in development but is FREE to use and NO HOUSE MONEY. 100% of donations go to the cancer research our donors want to donate to.

Some would say creating such an idea with my Atlantic BT salary, life savings and a generous grant from Atlantic BT is crazy. I say it is right, true and valuable and I learned that idea, at least partially, from Mark Traphagen.

Thanks Mark and the minute we add the "donate in someone's name" feature I'm gong to retag my UW Carbone donations in your name:

https://www.curecancerstarter.org/campaign/personalizing-treatment-for-colorectal-cancers 


PS. if you are a startup and don't follow mark on GPlus you are nuts. 

 

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LAUNCH DAY - CureCancerStore.org Goes LIVE (one down, one to go)

LAUNCH DAY - CureCancerStore.org Goes LIVE (one down, one to go) | Startup Revolution | Scoop.it

Declaring Victory & Douibling Down
Today was LAUNCH Day. Dragons were fought (and some are still breathing fire), but one of our 2 "New Idea" Cure Cancer Websites launched:

CureCancerStore.org - shopt to cure cancer.
http://www.curecancerstore.org

Our other BIG IDEA CureCancerStarter.org (crowdfunding cancer research) looks like a Wednesday launch (fingers crossed and knocking on table as I write that).

Tar Heel Traveler Segment Tuesday Night
WRAL, our excelent CBS affiliate is running a sgement on a crazy man willing to sell his house and pocession to help cure cancer (that would be me :). tomorrow night. Scotty Mason, The Tar Hell Traveler may be the best visual storyteller I know so can't wait to see how he explains all of this (lol).

Haven't slept much in the last three days, so going to head home, write a Cure Cancer Buzz Team Brief (http://storyofcancer.org/cure-cancer-buzz-team/ ) and go to sleep.

THANKS to everyone who made this day possible. I will thank you better tomorrow when I have some more gas :). Marty



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A Wonderful Men's Health Month Hangout Friday LIVE With Mark Traphagen and Marty Smith

A Wonderful Men's Health Month Hangout Friday LIVE With Mark Traphagen and Marty Smith | Startup Revolution | Scoop.it
We've got a wonderful Men's Health Month Hangout this Friday with +Mark Traphagen and +Martin W. Smith speaking about their experience with cancer. Mark…
Martin (Marty) Smith's insight:

Looking forward to discussing my startup - CureCancerStarter.org (http://www.curecancerstarter.org) and #curingcancer with my friend Mark Traphagen and BuzzWire's Todd Hartley. 


A dedicsated team is creating the first crowdfunding platform created by a cancer survivor (me) dedicated to cancer research, cancer patients, their friends and families.

Friday 11:00 EST (7:00 PST)

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Selling Everything For My Startup Cure Cancer Starter

Selling Everything For My Startup Cure Cancer Starter | Startup Revolution | Scoop.it

I'm SELLING EVERYTHING (house, & collections of books, art, records, cds, furniture, bicycles) to benefit Cure Cancer Starter. Sale starts Sunday June 2. Please tell your friends.

Not as far along as I wanted to be (lol), but here is the beginning of, as a good friend coined it, "Selling Out For Curing Cancer" sale will work: http://scenttrail.blogspot.com/2013/06/selling-out-to-help-cure-cancer.html


Martin (Marty) Smith's insight:

Cure Cancer Starter & Story of Cancer Foundation 
There comes a point in every startup where you have to "burn the boats". You have to push all the chips into the middle of the table, go all in. That point for me is NOW. 

I'm funding creation of CureCancerStarter.org (http://www.curecancerstarter.org ) with my Marketing Director Salary at Atlantic BT. Atlantic BT is helping by matching my investment. Cure Cancer Starter will be the first crowdfunding platform dedicated to cancer research, created by a cancer survivor (me) and working with great cancer research institutes (Duke, UNC, City of Hope, Roswell Park, University of Wisconsin Carbone & others soon). 

The platform is FREE for cancer centers to use as my way of saying THANK YOU for saving my life (more than once). Free for cancer patients their friends and family to use as my way of saying thanks for being there for me. 

As is always the case development costs are 2x what we thought so I need to raise some CASH. Tomorrow my SELL EVERYTHING sale starts. Will be selling my house and collections of books, records (the old fashioned kind), CDs, furniture, bicycles and anything and everything I own.

Time to go all in. You can help by letting your friends know about my SELLING EVERYTHING sale (live on Sunday June 2nd and house on market Monday June 3) and volunteering to help Cure Cancer Starter and the Tech Cures Cancer Movement (details tomorrow). 

 

Brian Yanish - MarketingHits.com's curator insight, June 2, 2013 2:37 AM

Wow, Marty you are the all in type of guy. Good luck - sell,sell,sell.

MuskanTech's comment, June 2, 2013 3:57 AM
That a cool post
Intriguing Networks's comment, June 2, 2013 5:01 AM
Good luck today and forwards Marty