Startup Revolution

Brief History of SEO
I'm lucky enough to sit across from one of the best SEOs in the world. Latey #seo is much maligned. Don't be stupid. Google and the math always win in the end.

And that is why every startup should have a great SEO on their team or find one to help. Startups get so wrapped up in their widget they forget an important truth - without COMMUNICATION about what a hero your widget will make someone NO ONE WILL CARE.

Without a great SEO to help shape a stsrtup's communication there is a great chance SILENCE will be what happens when doors are finally open and a launch happens. Don't believe in the "better mouse trap" myth.

These days you can find better mousetraps falling from the sky. The KEY to startup success is shaping communication for maximum impact. The key to shaping communication for "maximum impact" is a great SEO.

I'm lucky enough to sit across from one of the best SEO on the planet and host of the largest SEO Meetup in the country - Curagami Co-Founder Phil Buckley.

What makes a great SEO? Here is how I described the characteristics of one of the best SEOs on earth on G+ this morning:

SEOs require a rare blend of talent including:

* Patience.
* As little EGO as possible.
* Einstienian Intelligence.
* Communication Skills of the TRANSLATION variety.
* Courage.

https://plus.google.com/102639884404823294558/posts/P6AeQZfkN9y

Phil's Truth About SEO post on Curagami
http://www.curagami.com/featured/truth-seo/

So if your startup isn't fortunate enough to have a great SEO on the team like Curagami, find one or get lost in the widget junk yard.

What's Next?
What's next may be the most important and urgent mystery.. Late last night I wandered around in the future a little thinking about how David Amerland's call for a "New Value System" http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html might collide with a few other favorite ideas such as:

* David Edelman on Aligning With the Customer Journey:  http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

* Mark Traphagen on Google Plus https://plus.google.com/u/0/+MarkTraphagen/posts

* Phil Buckley on overcoming FEAR:
http://www.curagami.com/featured/fear/

* @David AmerlandWhat If We Had A New Value System For Goods and Services
http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html

* Me on @ janlgordonCuratti sharing lessons in the new #branding from Red Bull: http://curatti.com/red-bulls-branding-lesson-media-companies-now/

Somewhere in there somewhere late at night and when its HOT is where the future starts and every thing changes...again.