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How To Create A Viral Video Trailer for a New Book

How To Create A Viral Video Trailer for a New Book | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
How do you create a viral video? I am asked this quite a lot. I've been asked by authors, TV producers, and first-time Kickstarter entrepreneurs. In my experience, the answers are the same for all ...

Via Robin Good
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Excelente Tutorial sobre como hacer Viral tu Video #Viral #Content #VIdeo

Robin Good's curator insight, April 11, 2013 2:37 PM



Excellent in-depth reporting by Tim Ferris on how to create an effective viral video book trailer.


Tim takes as deconstructing case his own The 4-Hour Chef (4HC) book trailer, which is now the most-viewed non-fiction book trailer of all time. Roughly 1.5 million views and counting.


Lots of images, resources, links, video clips and examples of what it took Tim to produce his book video trailer.


P.S.: Check out also this complementary post Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book), which goes into equipment, planning, and (tons of) other useful stuff.



Informative. Resourceful. Detailed. 9/10


Full report: http://www.fourhourworkweek.com/blog/2013/04/10/how-to-create-a-viral-book-trailer-or-get-1000000-views-for-almost-anything/




malek's curator insight, April 11, 2013 7:07 PM

The holy grail 

Comunicación, Mercadotecnia, Publicidad y Medios...
Para mi la comunicación comercial es el arte y la ciencia de la creación de intercambios mutuamente satisfactorios. Comunicación, Mercadotecnia, Publicidad y Medios...estrategias de marketing & advertising, innovación y pensamiento creativo, catalizadores de la excelencia y la mejora contínua. Contenidos creativos de Fotografía, Cine, Video, Televisión, Redes Sociales, e Internet
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HRC - Fluotec - LED Lights - Electric - Grip & Electric HRC -

HRC -  Fluotec - LED Lights - Electric - Grip & Electric HRC - | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Hot Rod Cameras is a dedicated Cinema camera and accessory store located just off the Sunset Blvd. in the heart of Hollywood. At Hot Rod we strive to provide personal and professional customer support to accommodate all of your gear needs.
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Now in #Hollywood the Big 2K @Fluotec VEGALUX 300 12" Bicolor Tunable DMX StudioLED FRESNEL https://lnkd.in/e77TaYe via @HotRodCameras Hollywood, CA

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Awards of Excellence

Awards of Excellence | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Nominate Industry Leaders in Innovation
If you know of any companies or products that exemplify innovation, submit nominations by email. We will also be accepting nominations at booth #C12129 during the show. Nomination entries should include:

Name of company
Specific product name and model number
How it's improving the production industry
SIGNAL GROUP's insight:

Nominate Industry Leaders in Innovation #NABshow

If you know of any companies or products that exemplify innovation, submit nominations by email. We will also be accepting nominations at booth #C12129 during the show. Nomination entries should include:

  • Name of company
  • Specific product name and model number
  • How it's improving the production industry
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25 Minute Introduction to the Sony FS7 II / PXW-FS7M2 Camera – Cinescopophilia

25 Minute Introduction to the Sony FS7 II / PXW-FS7M2 Camera – Cinescopophilia | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it

Booth C161 @Fluotec Will have the Sony FS7II PXW-FS7M2 recording new #Cinelight & #Vegalux #Lighting #NABshow #Ligtwariors #WeLight via@Cinescopophilia

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Booth C161 @Fluotec Will have the Sony FS7 II / PXW-FS7M2 Camera recording new #Cinelight & #Vegalux #Lighting #NABshow #Ligtwariors #WeLight via@Cinescopophilia

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2017 NAB Show Conference Directory

2017 NAB Show Conference Directory | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Sports and the Business of Broadcast
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Sports and the Business of Broadcast
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2017 NAB Show Conference Directory

2017 NAB Show Conference Directory | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Next Generation Image Making – Taking Professional Content Creation to Unknown Places
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Next Generation Image Making – Taking Professional Content Creation to Unknown Places Excited for #NABshow 2017 ? We are! REGISTER TODAY https://registration.experientevent.com/ShowNAB171/default.aspx?Passcode=LV5865 see the Best of @NABshow by @TVtecnology http://www.nxtbook.com/nxtbooks/newbay/nab2016_bestofshow/index.php#/52
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Fluotec CineLight 60 at NAB New York 2016

Fluotec CineLight 60 at NAB New York 2016 | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it

Cinelight the high quality SoftLIGHT LED PANEL by FLUOTEC is the affordable and dependable solution for cinema & television softlights

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Cinelight the high quality SoftLIGHT LED PANEL by FLUOTEC is the affordable and dependable solution for cinema & television softlights

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Imagen TV

Imagen TV | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Imagen TV
Location:Mexico City, MexicoAffiliation:Network
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#SetoftheYear Imagen TV @newscaststudio
Vote below for your favorite #Television# Studio http://www.newscaststudio.com/2017/03/08/set-of-the-year-fan-vote-round- http://www.newscaststudio.com/setstudio/imagen-tv/

 

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Jackie — Interview with Cinematographer Stéphane Fontaine, AFC - ASC Web Site

Jackie — Interview with Cinematographer Stéphane Fontaine, AFC - ASC Web Site | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
An expanded version of @thefilmbook interview (Benjamin B ) with the cinematographer Stéphane Fontaine, AFC, published in the January issue of American Cinematographer, about his work on Jackie, directed by Pablo Larrain, with additional illustrations and comments that we couldn’t fit in the print version.
SIGNAL GROUP's insight:

An expanded version of @thefilmbook interview (Benjamin B ) with the cinematographer Stéphane Fontaine, AFC, published in the January issue of American Cinematographer, about his work on Jackie, directed by Pablo Larrain, with additional illustrations and comments that we couldn’t fit in the print version.

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Antenas y Sistemas suma Fluotec a su portafolio | TV Producción & New Media

Antenas y Sistemas suma Fluotec a su portafolio | TV Producción & New Media | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
En Panama Antenas y Sistemas suma FLUOTEC a su portafolio de soluciones
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En Panama Antenas y Sistemas suma FLUOTEC a su portafolio de soluciones
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CINEMATIC J’s Top 5 Filmmaking Books You Should Read

CINEMATIC J’s Top 5 Filmmaking Books You Should Read | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
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CINEMATIC J’s Top 5 Filmmaking Books You Should Read
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Lightning an Interview Scene With 11 Different Lights – Cinescopophilia

Lightning an Interview Scene With 11 Different Lights – Cinescopophilia | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Lightning an Interview Scene With 11 Different Lights
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Lightning an Interview Scene With 11 Different Lights
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NAB 2016 Best of Show

NAB 2016 Best of Show | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Digital Edition
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BEST OF SHOW NABshow 2016 TV Technology review of @Fluotec products

http://www.nxtbook.com/nxtbooks/newbay/nab2016_bestofshow/index.php#/52

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ASC: The American Society of Cinematographers

ASC: The American Society of Cinematographers | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
THE AMERICAN SOCIETY OF CINEMATOGRAPHERS
LOYALTY • PROGRESS • ARTISTRY
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The Best of Cinematography THE AMERICAN SOCIETY OF CINEMATOGRAPHERS
LOYALTY • PROGRESS • ARTISTRY
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Former ‘Good Morning America’ Hosts David Hartman and Joan Lunden to Receive Distinguished Service Award at 2017 NAB Show | NAB Show

Former ‘Good Morning America’ Hosts David Hartman and Joan Lunden to Receive Distinguished Service Award at 2017 NAB Show | NAB Show | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Popular media personalities and former co-hosts of ABC’s “Good Morning America,” David Hartman and Joan Lunden will receive the NAB Distinguished Service Award (DSA) during the 2017 NAB Show in Las Vegas. The duo will accept their awards at the NAB Show Opening, sponsored by Blackmagic Design, on Monday, April 24.
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About #NABShow
NAB Show, held April 22-27, 2017 in Las Vegas, is the world's largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. 

About NAB 
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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LA Expo Technical Awards

LA Expo Technical Awards | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Cine Gear Expo 2017 Technical Awards

The 2017 Cine Gear Expo Technical Awards are presented to the best debuting products that are unveiled between June 6, 2016 and May 1, 2017. The winners will be selected on site by a panel of industry experts with an eye toward the latest in technology. All exhibiting manufacturers (not distributors) are invited to enter products.
SIGNAL GROUP's insight:

Cine Gear Expo 2017 Technical Awards

The 2017 Cine Gear Expo Technical Awards are presented to the best debuting products that are unveiled between June 6, 2016 and May 1, 2017. The winners will be selected on site by a panel of industry experts with an eye toward the latest in technology. All exhibiting manufacturers (not distributors) are invited to enter products.

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An Animated Explanation about Canon Broadcast Lenses – Cinescopophilia

An Animated Explanation about Canon Broadcast Lenses
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An Animated Explanation about Canon Broadcast Lenses via @Cinescopophilia #LightWarriors #WeLight
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2017 NAB Show Conference Directory

2017 NAB Show Conference Directory | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Reaching for the Stars: Connecting to the Future with NASA and Hollywood
SIGNAL GROUP's insight:
Reaching for the Stars: Connecting to the Future with NASA and Hollywood Excited for #NABshow 2017 ? We are! REGISTER TODAY https://registration.experientevent.com/ShowNAB171/default.aspx?Passcode=LV5865 see the Best of @NABshow by @TVtecnology http://www.nxtbook.com/nxtbooks/newbay/nab2016_bestofshow/index.php#/52
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2017 NAB Show Conference Directory

2017 NAB Show Conference Directory | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Marketing at the Center of Media Transformation
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Marketing at the Center of Media Transformation Excited for #NABshow 2017 ? We are! REGISTER TODAY https://registration.experientevent.com/ShowNAB171/default.aspx?Passcode=LV5865 see the Best of @NABshow by @TVtecnology http://www.nxtbook.com/nxtbooks/newbay/nab2016_bestofshow/index.php#/52
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Excelsior TV

Excelsior TV | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Explore photos of Excelsior TV's set design in this interactive gallery of the studio.
SIGNAL GROUP's insight:

#SetoftheYear Imagen TV @newscaststudio
Vote below for your favorite #Television# Studio http://www.newscaststudio.com/2017/03/08/set-of-the-year-fan-vote-round-  http://www.newscaststudio.com/setstudio/excelsior-tv/ 

Excelsior, one of the oldest and most reputable newspapers of Mexico needed a new 24/7 news studio for all the channels news shows and talk shows on a limited area of only 110 sqm.

The 2 set areas are surrounded half by a large low-resolution video wall which enables to either douse the entire set in a program matching color/light ambiance or to enhance the thematic pictures of the show.

- See more at: http://www.newscaststudio.com/setstudio/excelsior-tv/#sthash.H26JrvzW.dpuf

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Why Hollywood Will Never Look the Same Again on Film: LEDs Hit the Streets of LA & NY

Why Hollywood Will Never Look the Same Again on Film: LEDs Hit the Streets of LA & NY | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
After Michael Mann set out to direct Collateral, the story's setting moved from New York to Los Angeles. This decision was in part motivated by the unique visual presence of the city -- especially the way it looked at night. Mann shot a majority of the film in HD (this was 2004), feeling the format better captured the city's night lighting. Even the film's protagonist taxi needed a custom coat to pick up different sheens depending on the type of artificial lighting the cab passed beneath. That city, at least as it appears in Collateral and countless other films, will never be the same again. L
SIGNAL GROUP's insight:
Interesting documents on Street Lighting LED Savings
The City of Los Angeles estimates it will see at least $7 million in electricity savings and $2.5 million in avoided maintenance costs annually with the switch to LED street lights. Street lighting can account for up to 40% of a city’s electricity bill
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Cinematography School: Lighting Ratios 101

Cinematography School: Lighting Ratios 101 | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
CINEMATOGRAPHY SCHOOL: LIGHTING RATIOS 101
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Directorio de empresas - FLUOTEC

Directorio de empresas - FLUOTEC | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Soluciones Integrales de Iluminación para Fotografía Cine Video y Televisión
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Basic Lighting for Cinematic Silhouette from Cinematic J – Cinescopophilia

Basic Lighting for Cinematic Silhouette from Cinematic J – Cinescopophilia | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
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BASIC #Lightning for CINEMATIC SILHOUETTE Via @Cinescopophilia
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Game Changing New Products | NAB Show New York

Game Changing New Products | NAB Show New York | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Congratulations to Andrew Donchak - student at Fordham University for winning the grand prize of $5,000 to spend on one these featured products!​
SIGNAL GROUP's insight:

NAB NY GAME CHANGING NEW PRODUCT  #NABshow 

VEGALUX 300 by @FLUOTEC http://www.nabshowny.com/attend/game-changing-new-products

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2017 NAB Show Exhibitor Directory

2017 NAB Show Exhibitor Directory | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Visit the show directory at http://nab17.mapyourshow.com
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V​isit us at NAB Free PASS

 

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