Disney to buy Lucasfilm for $4 billion | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
The deal gives Disney control of George Lucas' blockbuster Star Wars franchise.

 

NEW YORK (CNNMoney) -- The Walt Disney Company agreed Tuesday to buy Lucasfilm in a stock-and-cash deal valued at $4 billion.
The deal will make Lucasfilm owner George Lucas a significant shareholder in Disney, which will pay for the film company with $2 billion cash and around 40 million shares of its stock.

The takeover will give Disney (DIS, Fortune 500) control of Lucasfilm's blockbuster Star Wars franchise, which encompasses both filmed productions and a massive merchandising operation. Disney will also absorb Lucasfilm's special-effects production business, Industrial Light and Magic, and its Skywalker Sound audio production studio.