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Creatives explore humans' archetypal plots...
7 Basic Types of Stories: Which One Is Your Brand Telling? Creatives explore humans' archetypal plots By Tim Nudd
1. Overcoming the Monster. This type of story goes back through Beowulf
2. Rebirth. A story of renewal.
3. Quest. A mission from point A to point B.
4. Journey and Return. A story about transformation through travel and homecoming.
5. Rags to Riches. In literature: Charles Dickens and Cinderella. In the movies: Trading Places.
6. Tragedy. From the Greeks through Shakespeare, these are stories of the dark side of humanity
7. Comedy. The flipside of tragedy, and the last of the great storytelling tropes
