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If I told you that a fact, wrapped in an emotional story, is 20-times more memorable, would you believe it?
I didn’t at first.
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Scooped by Alessandro Rea |
Scoop.it!
Alessandro Rea's insight:
The story author Michael Harris uses in this article proves his point so elegantly he hardly needed to write much more. But he did and this post is a terrific statement about how stories trump data and information every time.
And the article makes another subtler point about those times when we do need to share data: wrap it in a story to make it stick. It makes all the difference in the world.
I know I can still recall some good sales pitch using this technique.