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Twitter in the healthcare industry: how are Tweets from healthcare providers helping patients and how are Tweets from patients helping providers?
In the space of a few short years, Twitter has grown from several strands of inconsequential drivel to an information powerhouse. Originally conceived as a way to keep up to date with a small network of friends and family, the micro-blogging model, which sees the rapid exchange of quick-fire information, was soon recognised as an invaluable resource for professional organizations.
An area that has benefited in particular from this format is the healthcare industry, where the output of short bursts of relevant news and developments can mean the difference between life and death. Social media sites such as Twitter now represent the largest source of healthcare discussion in the world. Just as celebrities have found Twitter a useful platform for communicating directly with fans, Tweets cut out the media coverage middleman when it comes to providing accurate news in real time from healthcare professionals. Read on to find out how medical authorities and industry experts are using twitter accounts to change the way healthcare is delivered.
.... Read on!
Via rob halkes, Marie Ennis-O'Connor
I can only strongly advice to read this, if you were in doubt about twitter's role in the heakth care industry! ;-)