Find out how to build consumer trust with Pinterest. Written by Vincent Ng of MCNG Marketing.
Via Kelly Lieberman
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Great tips here for the mystery wrapped in an enigma social network - Pinterest. Pinterest is the most asynchronous of social nets meaning its hard to map putting in 2 and taking out 3.
Love the multi-channel nature of the tips here. Pinterest is an important community builder. Here are a few tips I would add:
* Pinterest is most focused on Pinterest and pinning.
* Pinterest demographics are 6 to 4 women.
* Pinterest community boards are amazing because they take care of themselves lowering your social media costs and increasing results.
The other reason Pinterest creates trust is its is so beautifully visual. Does put pressure on your visual marketing, but get used to that as all of our visual marketing is under pressure now whether we fully realize it or not :). M