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Marty Note
Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:
- You are NOT Your Customer—Do Your Research
- Frequency Isn’t a Bad Thing
- Story is Important
Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".
Finding your voice, your tempo, your style and your frequency are "almost" as important as the content you curate and share.