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Scoop.it!
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want… 
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Scoop.it!
. Content Marketing Tips For Lawyers Imagine you are a lawyer. You work hard, graduated with honors from law school and don’t understand why your billing this year will be slightly less than last continue a three year trend.
Martin (Marty) Smith's insight:
Had fun writing this post after reading a Neil Ferre post encouraging lawyers to embrace content and social marketing or pay the consequences (slowly decling billable hours). Added some new lawyer web designa and content marketing ides on GPlus today: https://plus.google.com/102639884404823294558/posts/VXnDh36cXKK
lorrinda's curator insight,
November 7, 2013 4:35 AM
The retainer is a projectized version of the lawyer's billable hour. Content marketing can be the current day "retainer" for lawyers. |
Marty Note - Layered Storytelling
I don't understand "layered storytelling" as much as I would like to yet, but boy I know it is going to be huge. The idea is not complicated - we need to tell stories over time and content types. The execution is what is hard and complicated enough so I'm going to read this post several times before weighing in further.