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Ten Benefits of Social Media Marketing 1. Increased Brand Recognition. 2. Improved brand loyalty. 3. More Opportunities to Convert. 4. Higher conversion rates. 5. Higher Brand Authority. 6. Increased Inbound Traffic. 7. Decreased Marketing Costs 8. Better Search Engine Rankings 9. Richer Customer Experiences. 10. Improved Customer Insights
Martin (Marty) Smith's insight:
I agree with 9 out of 10. I don't think social media, done right, lowers your marketing costs (#7). Maybe eventually, and eventually is in three years or more when your social engine is really tuned, you might sort of lower costs. 
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Social Media Marketing's Top 10 Benefits via Forbes