Online merchants must tap their networks, empower brand advocates and ask for help. This YouTube Video continues notes for our 4.16 FedEx Ecommerce Summit presentation.

Every ecommerce site has more network than they realize. This short video explains how to tap and empower brand advocates to reach friends of friends of friends.

Haiku Deck
http://shar.es/1gJjQd
Relates to slide #12

YouTube VIdeo Notes
https://youtu.be/D42UJry11w8