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Scooped by Martin (Marty) Smith
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Social Media Marketing...Because Your Past Doesn't Scale

Social Media Marketing...Because Your Past Doesn't Scale | Social Marketing Revolution | Scoop.it

Social Media Doubters Begone
Created an interesting spontaneous "campaign" for New Years. New Years day is my birthday. It is my father's birthday too. After a great suggestion from @Kelly HungerfordI set up a spontaneous event.

Every Happy Birth generated a $10 donation to Dr. John Byrd's work at the James Cancer Center at Ohio State where I'm being treated for the leukemia my father and I share.

After the event I created a report showing where my 72 Happy Birthdays came from:

33% Came from Social Media Friends (many made here on @Scoop.it).
24% came from work friends.

19% came from Greenwich (where I grew up during a special time)
12% came from Vassar where I graduated i 1980
11% came from Choate where I graduated in 1976

Still think social media doesn't matter? As I noted in the GPlus post, the ONLY thing that can scale in that list is Social Media. I may be able to incrementally increase my alumni networks, but only Social Media can quadruple.

The future is social. Get used to it and realize it changes everything.

Kelly Hungerford's comment, January 22, 2015 8:03 AM
This was an awesome idea, but you give me far too much credit! It was a true collaboration of blending ideas and inspiration! And in any case, you are always the catalyst Marty! That's one of the many things I love and respect so much about you! Love the stats you include in this post, by the way. Great analysis and social proof! :)
Scooped by Martin (Marty) Smith
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Lessons In Creating & Protecting Scaled Community TED Talk via Twitter's Del Harvey @delbius

When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding sounding scenarios that could harm users...


Martin (Marty) Smith's insight:

When a 1 in a million thing happens 500 times a day, there are not 500,000,000 tweets a day, you have to think in scale as Del Harvey explains in her excellent TED Talk. Community demands a proactive stance or, as Harvey explains, having someone think about and prevent catastrophe.

"I pause and think, how could all of this go horribly wrong?" The idea of visualizing catastrophe is a must when one in a million happens 500 times a day.

Great example of how a community manager must think "in scale" and create "smart protections" that help without hindering.


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