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Twitter For SMBs Twitter Basics for SMBs shares 7 quick tips to improve your Twitter tribe making skills. Building online community is crucial, so follow these 7 tips:
* Follow Back * @ Messages * Sip Don't Drink * Curate * Say Thanks * ReTweet * Tweet
A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.
Marty Note Don't be fooled by nattering nabobs of negativity. Social media is changing the world and marketing at its core. Here's why....
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Rescooped by
Martin (Marty) Smith
from Startup, Business, Tech, Growth, Marketing, Design, UX, Tools, Resources, Lists, Tips
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This article covers the best Twitter tools to use in 2015 for getting better marketing results. If you want to get the most out of this year: click now!
Great list of "new to me" Twitter tools. Twitter is the "radio of the web" and so indispensable to an online marketing strategy. Content evolves, changes and spins. As it does so always good idea to share the latest revolutions on Twitter.
Just don't forget to curate content from from other trusted sources related to your brands and don't push too hard. Twitter is like water - hard to hold in your hand and always flowing downstream.
Via Levent Cem Aydan
Marty Note Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:
- You are NOT Your Customer—Do Your Research
- Frequency Isn’t a Bad Thing
- Story is Important
Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".
Ello is currently in beta, and we are inviting new users in small groups as we roll out new features.
Marty Note Fellow Scoopiteer @malek post notes favorable disposition to the ad free nature of Ellow, but doubts the nascent social net is ready to de-throne Facebook. Others agree: http://mashable.com/2014/09/29/ello-is-no-facebook-killer/ .
I will weigh in once I get my double secret beta login (and if that last statement sounds frustrated already you are correct).
Via malek
"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly. And when told to classify the different types of people who are failing at social media marketing, I came up with 3 categories."
Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?
Andrew Chen's How to design successful social products with 3 habit-forming feedback loops is so important I'm riffing by paragraph over several nights. This first post discuss the 3 core feedback loops social marketing is built upon:
* A feedback loop that rewards content posters when they push new content into the network. * A feedback loop that rewards passive content consumers with relevant and valuable content. * A feedback loop that rewards (and culls) connections within the network.
In search of a better social media strategy? Listen up: these changes will change the way you share. Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place in the last couple of months, which could be useful for your social media strategy....
Via Jeff Domansky, malek
In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint.
Via Lauren Moss, Vincent Bastide, sophiedesc
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HBO’s Games & Game Theory Game of Thrones season 5 finale was disturbing, depressing and as close to experiencing chemotherapy by watching TV you will ever get (and we hope you ever get period). The season 5 finale has us wondering if social media marketing is changing the way we create art and not always in good ways.
What about you? Share your GOT and social media thoughts on Curagami: http://www.curagami.com/magical-thinking/news/game-of-thrones-whack-a-mole/
The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.
As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.
We may NEVER need water and canned goods...sadly.
Social Media Doubters Begone Created an interesting spontaneous "campaign" for New Years. New Years day is my birthday. It is my father's birthday too. After a great suggestion from @Kelly HungerfordI set up a spontaneous event.
Every Happy Birth generated a $10 donation to Dr. John Byrd's work at the James Cancer Center at Ohio State where I'm being treated for the leukemia my father and I share.
After the event I created a report showing where my 72 Happy Birthdays came from:
33% Came from Social Media Friends (many made here on @Scoop.it). 24% came from work friends. 19% came from Greenwich (where I grew up during a special time) 12% came from Vassar where I graduated i 1980 11% came from Choate where I graduated in 1976
Still think social media doesn't matter? As I noted in the GPlus post, the ONLY thing that can scale in that list is Social Media. I may be able to incrementally increase my alumni networks, but only Social Media can quadruple.
The future is social. Get used to it and realize it changes everything.
Posted by wrttnwrd Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience.
Via malek, massimo facchinetti
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If you aren't creating LOVE and winning hearts and minds online this Haiku Deck may help you join the revolution (in a good way).
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Suggested by
Julien Rio
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It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
Marty Note Don't agree with every aspect of this "truth", but I have been working on a new concept about social media marketing that discusses means and ends. The means of social media helps find the wind to sail.
The ends of social media should be positive ROI. ROI can be difficult since attribution is something we don't currently have the tools to accurately measure and that is one truth this post skips over.
I also don't agree that social media's forward momentum stops the instant promotional efforts cease. Yes that is the way traditional one sided advertising works. No money no momentum.
Social media is a conversation so YOU the marketer are being changed by the interaction (if you are doing it right) and that benefit could pay returns for a long time. This is the means not fully discussed in these "truths".
This @HaikuDeck provides specific tests to know if your business loves social media marketing or, like many, your biz is doing the minimum. Tips for how to learn to love social media marketing are included.
Not every business must become a "social business" and the specific conditions such as an established and growing brand with many brand advocate helpers or a brand or company so elite and well known growth is assured.
2014 will be the "beyond social media tipping point" for most businesses.
Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT
Quick IM Lesson For Non-IMers If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too). When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs). if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds). Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..
If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending. I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).
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