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Rescooped by Martin (Marty) Smith from SEO and Social Media Marketing |
Scoop.it!
Martin (Marty) Smith's insight:
SMM The New SEO
This article is about the mechanics of improving Facebook edgerank, but really it is about what we already know - the need for engagement instead of lectures, the need for greatness and inspiration over speaking to yourself about yourself. The post also contains a fascinating truth - social media marketing is the new SEO.
The implied keys to engagement in a social world are:
* LISTEN carefully and well.
* Curate what you hear and they say.
* Find the hidden relationships and share them.
* Disrupt with ideas and campaigns.
* LISTEN some more.
* Create less than you curate.
* Tie metrics in to connect top and bottom of conversion funnel.
* Create great content people want to share.
* Create great content people want to advocate.
Since social media provides the fastest feedback loop on what content is creating engagement it is the new SEO. Think about it. What was really important about SEO?
SEO provided metrics about how your top of funnel traffic generation was connecting to your bottom of the funnel conversion. Those metrics were somewhat delayed and they had to build up to establish meaningful trends.
Along comes social media and the feedback loop is immediate either confirming or denying PREVIOUSLY established trends. The near real time nature of SMM's feedback loops solidifies its advantage and confirms social media as the new seo.
If this post gets good to you, there is an additional riff on Google Plus here: https://plus.google.com/u/0/102639884404823294558/posts/dXrf1Vtazgp
Well said that scooper!
A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.
Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare. http://goo.gl/wBvVDM