Social Marketing Revolution

The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.

As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.

We may NEVER need water and canned goods...sadly.

Social Slow TV
Thomas Hellum's "boring TV" isn't that boring if you care about share. Why does the longest documentary ever shot captivate? TV too is about to become a 2 way street thanks to the social / mobile web.

Hellum's Norwegian production are near and dear to our hearts and our launch of NearThereNow.com a home for people to share their arrivals, departures and "slow TV" versions of trips in planes, trains and automobiles.

Near There How Videos
http://www.neartherenow.com

Excitement may be overwrought. Look at how much free media Heellum generates from creating "boring TV" and realize what is driving hypnotic success:

* Participation in real time.

* Not editing the timeline.

* Slowing the frame of reference so anyone can understand fully.

* Creating a social event long enough to let many get involved.

* Not editing how those who want to contribute do.

All great web marketing / online community building lessons too. Hope you will upload your NearThereNow Videos the next time you are arriving or leaving a favorite place. Sharing makes leaving hurt less. Sharing make arrival all the more exciting.