Social Marketing Revolution
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Scooped by Martin (Marty) Smith
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New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too

New Research: Facebook Social Login Large & In Charge, Twitter Cust Service Growing Too | Social Marketing Revolution | Scoop.it

Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy:

* We like Facebook for social login.
* Customer service via social nets grows especially on Twitter.
* Youngsters NOT unfriending Facebook.
* Instragam fastest growing site globally.


Marty Note
I'm not a big fan of Facebook marketing, but may need to rethink that at least on the social login and "trust mark" side of the equation. Not surprised to see customer service growing on Twitter (duh). Think what it will do when most companies understand that Twitter is NOT broadcast push platform but a pull conversation media.

Instagram growing fastest doesn't surprise. Visual marketing is growing and growing and growing with Instagram leading the charge. Surprised to see Pinterest so far down the list since they occupy much the same space, but Instragram is more mobile phone friendly.

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Social Media Is Changing The Customer Experience [INFOGRAPHIC]

Social Media Is Changing The Customer Experience [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
Martin (Marty) Smith's insight:

16% of all customer service inquiries come via social media. Is your company listening?

AdriM's curator insight, May 14, 2013 11:17 AM

"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media.

Yu Ji's curator insight, May 15, 2013 5:19 AM

Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty.