Social Marketing Revolution

When a 1 in a million thing happens 500 times a day, there are not 500,000,000 tweets a day, you have to think in scale as Del Harvey explains in her excellent TED Talk. Community demands a proactive stance or, as Harvey explains, having someone think about and prevent catastrophe.

"I pause and think, how could all of this go horribly wrong?" The idea of visualizing catastrophe is a must when one in a million happens 500 times a day.

Great example of how a community manager must think "in scale" and create "smart protections" that help without hindering.