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How To Tame Your Social Marketing Dog & Why You Need One

How To Tame Your Social Marketing Dog & Why You Need One | Social Marketing Revolution | Scoop.it
There is a lot of advice online why your company, your brand or even you should have a social media presence. With new platforms popping up every day the profiles you can have to get your name out there are near endless.
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25 Websites with the Best Comment Sections In Pictures

25 Websites with the Best Comment Sections In Pictures | Social Marketing Revolution | Scoop.it

Complex.com rates the top 25 comments sections on very diverse websites. 

Martin (Marty) Smith's insight:

Note the absence of Ecom sites here. Comments and reviews are critical in a post-panda SEO world, so Ecom sites would be well advised to #StealThis from some of these comment sections. Comments are beaautifully self perpetuating.


When you ask for them you get more. When you don't you send 2 bad signals - websites without comments say we don't care what you (our potential customers) think and they push comments to other sites such as Yelp (bad idea).

The more social we become the more important a great comments area promoted by the kinds of hooks and gamification that pull comments from reluctant visitors must be in place to win.

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Facebook: The SEO Value of Likes, Shares, Comments

Facebook: The SEO Value of Likes, Shares, Comments | Social Marketing Revolution | Scoop.it
What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Martin (Marty) Smith's insight:

Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.

Ally Greer's curator insight, May 6, 2013 11:09 PM

According to this post:


1 Facebook comment = 7 likes

1 Facebook share = 2 comments, 14 likes.


I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. 


When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.