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Ten Benefits of Social Media Marketing 1. Increased Brand Recognition. 2. Improved brand loyalty. 3. More Opportunities to Convert. 4. Higher conversion rates. 5. Higher Brand Authority. 6. Increased Inbound Traffic. 7. Decreased Marketing Costs 8. Better Search Engine Rankings 9. Richer Customer Experiences. 10. Improved Customer Insights
Martin (Marty) Smith's insight:
I agree with 9 out of 10. I don't think social media, done right, lowers your marketing costs (#7). Maybe eventually, and eventually is in three years or more when your social engine is really tuned, you might sort of lower costs. 
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Does your business LOVE social media marketing OR are you simply complying with lowest requirements. Take the test to find out and discover tips to learn how to love social media marketing.
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Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
Martin (Marty) Smith's insight:
Social media is about being social...who knew :).
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The definition of branding is a particular product or a characteristic that serves to identify a particular product. In other words, it's what people think of w
Martin (Marty) Smith's insight:
Excellent visualization of tips we all know, love and try to practice.
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Social Media Marketing's Top 10 Benefits via Forbes