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The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.
Via Jeff Domansky
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Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight |
Scoop.it!
Via Jeff Domansky
Martin (Marty) Smith's insight:
Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond.
Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/
Interesting research study and trend. Can you spell antidisestablishmentarianism? ;-)